The Metaverse: Fully Revised and Updated Edition: Building the Spatial Internet
暫譯: 元宇宙:全面修訂與更新版:構建空間互聯網

Ball, Matthew

  • 出版商: Liveright Publishing Corporation
  • 出版日期: 2024-07-23
  • 售價: $1,120
  • 貴賓價: 9.5$1,064
  • 語言: 英文
  • 頁數: 480
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1324095288
  • ISBN-13: 9781324095286
  • 相關分類: 其他
  • 海外代購書籍(需單獨結帳)

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商品描述

In this substantially revised and updated edition of his internationally best-selling book, pioneering theorist and entrepreneur Matthew Ball goes beyond the hype cycle to present a definitive account of the future of the internet. The Metaverse, according to Ball's industry-shaping definition, is a persistent and interconnected network of 3D virtual worlds that will eventually serve as the gateway to most online experiences and underpin much of the physical world.

As Ball recounts, the Metaverse is a thirty-year-old term, and the core ideas and technologies behind it have been in development for nearly a century. Only recently, however, did this fantastical concept begin to leap from the pages of science fiction and depths of national research labs to the forefront of consumer technology, industrial engineering, healthcare, education, dating, and more.

From the history of video games and virtual reality to "proto-metaverses" such as Second Life, Fortnite, and Roblox to Generative AI and the groundbreaking films and television series of the Walt Disney Company, Ball points out that the Metaverse is already emerging around us (and doesn't require a headset). Still, there are many breakthroughs required to fully realize the Metaverse, and he describes each in approachable but expert detail. Ball also lays out how governmental policy, the philosophy of Big Tech leaders, artificial general intelligence, economics, and human rights will shape the development of the Metaverse.

Famous for his ability to bring clarity to complex and misunderstood topics, Ball demonstrates that the race to build the Metaverse--also known as the "spatial" or "immersive" internet--is only accelerating. The Metaverse will endure as an indispensable guide for enthusiasts, tech aficionados, and anyone curious about the profound transformations underway in our increasingly interconnected world.

商品描述(中文翻譯)

在這本國際暢銷書的重大修訂和更新版中,開創性理論家和企業家馬修·鮑爾(Matthew Ball)超越了炒作循環,呈現了對未來互聯網的權威描述。根據鮑爾對行業的定義,元宇宙(Metaverse)是一個持久且互聯的3D虛擬世界網絡,最終將成為大多數在線體驗的入口,並支撐著物理世界的許多部分。

鮑爾回顧道,元宇宙這個術語已有三十年的歷史,其背後的核心理念和技術已發展近一個世紀。然而,直到最近,這一奇幻概念才開始從科幻小說的頁面和國家研究實驗室的深處,躍升至消費技術、工業工程、醫療保健、教育、約會等領域的最前沿。

從視頻遊戲和虛擬現實的歷史,到像《第二人生》(Second Life)、《堡壘之夜》(Fortnite)和《Roblox》這樣的“原型元宇宙”,再到生成式人工智慧(Generative AI)以及華特迪士尼公司開創性的電影和電視系列,鮑爾指出,元宇宙已經在我們周圍出現(並不需要頭戴顯示器)。不過,實現元宇宙仍需許多突破,他以易於理解但專業的細節描述了每一項突破。鮑爾還闡述了政府政策、大型科技領導者的哲學、人工通用智慧、經濟學和人權將如何塑造元宇宙的發展。

鮑爾以其能夠清晰解釋複雜且常被誤解的主題而聞名,他展示了建設元宇宙的競賽——也被稱為“空間”或“沉浸式”互聯網——正加速進行。《元宇宙》將成為熱衷者、科技愛好者以及任何對我們日益互聯的世界中正在進行的深刻變革感到好奇的人的不可或缺的指南。