UX Strategy: How to Devise Innovative Digital Products that People Want (Paperback)

Jaime Levy

UX Strategy: How to Devise Innovative Digital Products that People Want (Paperback)

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商品描述

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.

  • Define and validate your target users through provisional personas and customer discovery techniques
  • Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
  • Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
  • Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

商品描述(中文翻譯)

使用者體驗（UX）策略需要謹慎結合商業策略和UX設計，但直到現在，還沒有一個易於應用的執行框架。這本實用指南介紹了輕量級的策略工具和技術，幫助您和您的團隊打造人們想要使用的創新多設備產品。

無論您是企業家、UX/UI設計師、產品經理還是創業團隊的一員，本書教授了簡單到高級的策略，您可以立即應用於工作中。除了商業案例、歷史背景和實際案例之外，您還可以通過與頂尖策略師的訪談獲得不同的觀點。

- 通過臨時人物角色和客戶發現技術來定義和驗證目標用戶
- 進行競爭研究和分析，探索擁擠的市場或創造獨特價值的機會
- 通過運行使用原型的結構化實驗，將團隊的重點放在產品的主要效用和商業模式上
- 通過將期望的用戶行為映射到有意義的指標，設計提高客戶參與度的UX漏斗

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