Product Roadmapping: Align Your Teams, and Deliver the Most to Your Customers and Stakeholders
暫譯: 產品路線圖規劃：協調團隊，為客戶和利益相關者提供最佳價值

C. Todd Lombardo, Bruce McCarthy, Evan Ryan, Michael Connors

Product Roadmapping: Align Your Teams, and Deliver the Most to Your Customers and Stakeholders

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商品描述

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes delivering on company strategy.

This practical guide teaches you how create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you’ll learn to communicate how your products will make your customers and organization successful.

Whether you're a product manager, product owner, business analyst, program manager, project manager, scrum master, lead developer, designer, development manager, entrepreneur, business owner, this book will show you how to:

  • Articulate an inspiring vision and goals for their product
  • Prioritize ruthlessly and scientifically
  • Protect against pursuing seemingly good ideas without evaluation and prioritization
  • Ensure alignment with stakeholders
  • Inspire loyalty and over­delivery from their team
  • Get your sales team working with you instead of against you
  • Bring a user­ and buyer­centric approach to planning and decision-making
  • Anticipate opportunities and stay ahead of the game
  • Publish a comprehensive roadmap without over­committing

商品描述(中文翻譯)

一個好的產品路線圖是組織可以開發、發布並持續更新的最重要和最具影響力的文件之一。事實上，這一份文件可以在實現公司策略方面引導整個組織。

這本實用指南教你如何創建一個有效的產品路線圖，並展示如何利用路線圖來對齊利益相關者並優先考慮想法和請求。透過這本書，你將學會如何傳達你的產品將如何使你的客戶和組織成功。

無論你是產品經理、產品擁有者、商業分析師、程式經理、專案經理、Scrum Master、首席開發者、設計師、開發經理、企業家或商業擁有者，這本書將向你展示如何：

- 清晰表達產品的激勵願景和目標
- 無情且科學地進行優先排序
- 防止在未經評估和優先排序的情況下追求看似良好的想法
- 確保與利益相關者的對齊
- 激發團隊的忠誠和超額交付
- 讓你的銷售團隊與你合作，而不是對抗你
- 將以用戶和買家為中心的方法帶入規劃和決策中
- 預見機會並保持領先
- 發布一個全面的路線圖而不過度承諾

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