Strategic Writing for UX: Drive Engagement, Conversion, and Retention with Every Word

Podmajersky, Torrey

  • 出版商: O'Reilly
  • 出版日期: 2019-07-02
  • 定價: $1,380
  • 售價: 9.0$1,242
  • 語言: 英文
  • 頁數: 202
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1492049395
  • ISBN-13: 9781492049395
  • 相關分類: 使用者經驗 UX

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商品描述

Learn how and why to write strategically for UX, using practical tools to build the foundational pieces for UX voice and UI text strategy. In this practical book, you'll learn how to use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success.

Each section begins with a purpose grounded in return on investment (ROI) and empathy. This book concludes with advice about prioritization and encouragement.

You'll learn how to:

  • Inform UI text decisions by creating voice and research methods for tie-breaking
  • Increase product usability, completion, and conversion by applying UI text patterns
  • Build customer confidence and retention by permeating the UX with a consistent brand experience
  • Articulate the ROI of UX content to business stakeholders

作者簡介

Torrey Podmajersky is a UX content strategy consultant, formerly the head of content strategy at OfferUp. She has written inclusive, accessible consumer experiences for Google, OfferUp, Xbox, Microsoft account, Windows apps, privacy, and Microsoft education related experiences. Torrey has a Bachelor's degree in Physics from UW, a Masters in Curriculum & Instruction from Seattle University, and has done freelance fiction writing, home health care work, foster parenting, high-power rocketry, marketing communications, and physical product design. This incredible range of experience helps her empathize with a broad range of web and app users.