Cracking the Product Marketing Code: Craft winning go-to-market strategies for market domination

Harness expert insights from Google, Meta, and TikTok to ace product launch, delight your customers, and accelerate growth with inbound strategies and outbound tactics

Key Features:

• Sharpen your product marketing skills to make an impact within your organization
• Unlock deeper insights through real-world examples to shape product development and drive exponential growth
• Discover product marketing strategies, templates, and frameworks in this one-stop guide
• Purchase of the print or Kindle book includes a free PDF eBook

Book Description:

In the ever-evolving product landscape, the significance of building the right product and bringing it effectively to the right market cannot be overstated. With this book, you'll learn how to bridge the gap between your product and the market to meet customer needs effectively.

Equipped with a comprehensive understanding of product marketing and its key functions-inbound and outbound strategies-you'll discover how these strategies interweave throughout the product launch process and how to effectively leverage them to bring a product to market.

This product marketing book will help you master the inbound strategies, influencing product development by conducting market and customer research, analyzing the competitive landscape, identifying customer segments, and building buyer personas to identify gaps and drive product innovation.

Next, you'll get to grips with outbound strategies, the driving force behind product adoption and sustained exponential growth. You'll create and test messaging and positioning, build the go-to-market (GTM) plan, enable your sales team to maximize effectiveness, and ensure a product-market fit throughout the different stages of the buyer journey with impactful collaboration internally and externally for creating value.

By the end of this book, you'll have transformed into a product marketing expert enhancing product innovation, driving product adoption, and accelerating growth.

What You Will Learn:

• Understand the power of product marketing as you explore inbound and outbound strategies
• Leverage customer data to uncover insights and fuel innovation
• Develop impactful messaging to capture your audience's attention
• Discover key strategies in customer segmentation and how to build buyer personas
• Examine each stage of the GTM plan and identify winning strategies
• Apply the right tactics at each stage of the customer journey to drive product adoption
• Ensure internal and external stakeholders buy-in to create value

Who this book is for:

If you're a product marketer, product marketing leader, or marketing manager looking to get to grips with product marketing and identify blind spots in your product marketing strategies, primarily in B2B tech, this book is for you. Product managers seeking to develop their product marketing skillset will find this book especially useful. However, basic knowledge of product marketing is all you need to get the most out of this book.

從Google、Meta和TikTok獲得專家見解，以掌握產品上市、滿足客戶需求並加速增長的內部策略和外部戰術。

主要特點：
- 提升產品營銷技能，對組織產生影響
- 通過實際案例獲得更深入的見解，塑造產品開發並推動指數級增長
- 在這本一站式指南中發現產品營銷策略、模板和框架
- 購買印刷版或Kindle書籍將包含免費的PDF電子書

書籍描述：
在不斷變化的產品環境中，建立正確的產品並有效地將其引入正確的市場的重要性不可低估。通過這本書，您將學習如何彌合產品和市場之間的差距，以有效滿足客戶需求。

憑藉對產品營銷及其關鍵功能-內部和外部策略的全面理解，您將發現這些策略如何貫穿整個產品上市過程，以及如何有效利用它們將產品引入市場。

這本產品營銷書將幫助您掌握內部策略，通過進行市場和客戶研究、分析競爭環境、識別客戶細分市場和建立買家人物來影響產品開發，以識別差距並推動產品創新。

接下來，您將深入了解外部策略，這是產品採用和持續指數級增長的推動力。您將創建並測試信息和定位，制定市場推廣計劃，使您的銷售團隊最大化效能，並確保在買家旅程的不同階段實現產品市場契合，通過內部和外部的有影響力的協作創造價值。

通過閱讀本書，您將成為一位產品營銷專家，提升產品創新能力，推動產品採用並加速增長。

學到什麼：
- 了解產品營銷的力量，探索內部和外部策略
- 利用客戶數據揭示見解並推動創新
- 制定有影響力的信息以吸引受眾的注意力
- 發現客戶細分市場的關鍵策略以及如何建立買家人物
- 檢視市場推廣計劃的每個階段並確定成功策略
- 在客戶旅程的每個階段應用正確的策略以推動產品採用
- 確保內部和外部利益相關者的參與以創造價值

本書適合對產品營銷和在B2B科技領域中識別盲點的產品營銷人員、產品營銷領導者或市場經理。尋求發展產品營銷技能集的產品經理將特別受益於本書。然而，只需基本的產品營銷知識即可充分利用本書。