The Design of Shopping Experiences: How Extended Reality Shapes Fashion
暫譯: 購物體驗的設計：擴增實境如何塑造時尚
Ricci, Marina
- 出版商: Springer
- 出版日期: 2026-05-16
- 售價: $8,730
- 貴賓價: 9.8 折 $8,555
- 語言: 英文
- 頁數: 189
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3032188253
- ISBN-13: 9783032188250
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相關分類:
交互設計 Interaction-design
海外代購書籍(需單獨結帳)
商品描述
This text provides a scientific and in-depth perspective on the transformative power of XR technologies in the fashion field. The text gathers some of the outcomes of a doctoral dissertation entitled "Designing next-generation retail experiences via virtual reality and pseudo-haptics." Due to the transdisciplinary nature of the subject, wherein the fields of Retail, Fashion, and Interaction Design merge, the text represents a first attempt to systematize the design of XR applications in such a broad domain.
In particular, the text focuses on the academic contributions that support the development of the shopping experience with the integration of VR, AR, and MR technologies, which not only have great potential for deployment but are also revolutionizing customer interactions, enhancing in-store experiences, and driving e-commerce innovation.
First, the book reports an extensive exploratory review of the scientific literature on the topic, fragmented into its own and case studies, drawing knowledge from a wide range of disciplines. Thus, the book will delve into the analysis of the latest XR applications, from VTO and virtual mirrors to IVR stores, augmented apps, and Metaverse experiences. Second, the text suggests the methodological approach to implementing XR systems and how it changes depending on the fashion product categories considered.
Later, the book will focus on hardware and software components, the design of the UI, and the development of virtual agents. Particular attention will be given to the design of embodied virtual agents--user-controlled avatars that support virtual embodiment--and autonomous virtual agents, which function as social actors within the environment. These virtual representations allow users to interact with products, spaces, and other agents, shaping the perceptual, cognitive, and emotional dynamics of immersive shopping.
The Design of Shopping Experiences: How eXtended Reality Shapes Fashion is an essential read for designers in various fields, such as Retail, Fashion and Interaction Design, both in their academic studies and professional careers. Although the primary target audience consists of design researchers, it could also be useful for those who wish to approach the topic from an applied perspective, such as creators and visual artists, educators and trainers, retail and e-commerce managers, and marketing and digital strategy professionals.
商品描述(中文翻譯)
這段文字提供了關於擴增實境（XR）技術在時尚領域轉型力量的科學和深入視角。該文本匯集了一些名為《透過虛擬實境和偽觸覺設計下一代零售體驗》的博士論文的成果。由於該主題的跨學科特性，零售、時尚和互動設計領域的交融，這段文字代表了在如此廣泛領域中系統化XR應用設計的首次嘗試。
特別是，該文本專注於支持購物體驗發展的學術貢獻，這些貢獻涉及虛擬實境（VR）、擴增實境（AR）和混合實境（MR）技術的整合，這些技術不僅具有巨大的部署潛力，還正在徹底改變客戶互動、提升店內體驗並推動電子商務創新。
首先，這本書報告了關於該主題的科學文獻的廣泛探索性回顧，將其分為自身研究和案例研究，並從多個學科中汲取知識。因此，這本書將深入分析最新的XR應用，從虛擬試衣（VTO）和虛擬鏡子到沉浸式虛擬實境商店、擴增應用和元宇宙體驗。其次，該文本建議了實施XR系統的方法論，並探討其如何根據考慮的時尚產品類別而變化。
隨後，這本書將專注於硬體和軟體組件、用戶介面的設計以及虛擬代理的開發。特別注意將放在具身虛擬代理的設計上——用戶控制的虛擬化身，支持虛擬具身體驗——以及作為社會行為者在環境中運作的自主虛擬代理。這些虛擬表現使得用戶能夠與產品、空間和其他代理互動，塑造沉浸式購物的感知、認知和情感動態。
《購物體驗的設計：擴增實境如何塑造時尚》是各個領域設計師的重要讀物，例如零售、時尚和互動設計，無論是在學術研究還是職業生涯中。雖然主要目標受眾是設計研究者，但對於希望從應用角度接觸該主題的人士，如創作者和視覺藝術家、教育者和培訓師、零售和電子商務經理，以及市場營銷和數位策略專業人士，這本書也將是有用的。
作者簡介
Marina Ricci has been a Postdoctoral Researcher since 2024 at the Institute of Intelligent Industrial Technologies and Systems for Advanced Manufacturing (STIIMA-CNR), Bari-Amendola. Since 2026, she has also been teaching UX Design in the Master's Degree Programme in Design at the Polytechnic University of Bari, where she has been collaborating with the Design Research Group on several research projects since 2019.
In 2018, she received a bachelor's degree in Industrial Design with honors, and in 2020, a master's degree in Industrial Design with honors at the Polytechnic University of Bari. Her main research interests lie in the field of Interaction and Multisensory Design, with a particular focus on the use of innovative perceptual and interactive techniques for the design of technology-mediated experiences, such as virtual reality.
In 2024, she earned her Ph.D. in Industry 4.0 with a dissertation entitled "Designing next-generation retail experiences via virtual reality and pseudo-haptics", which was awarded as the Best National Doctoral Thesis (Virtual Prototyping section) by the Italian Association of Design and Methods for Industrial Engineering (ADM). Between 2022 and 2023, she was a Visiting Ph.D. Student at the Perceptual Intelligence Lab of TU Delft (The Netherlands), where she investigated novel approaches to integrating visuo-tactile stimuli into online retail experiences through pseudo-haptics. In 2025, she was awarded the CNR Short-Term Mobility Fellowship to conduct research at the University College London Interaction Centre (UK), focusing on the use of visual metaphors in VR for cross-modal communication.
In 2026, she will serve as Co-Chair of the Responsible Retail and Branded Environments Track at the DRS 2026 Edinburgh International Conference. She also received the Emerging Scholar Award at the Twentieth International Conference on Design Principles & Practices 2026 and was selected for the ADI Design Index 2024 with the project Fashion Augmented Information.
作者簡介(中文翻譯)
Marina Ricci 自 2024 年起擔任巴里-阿門多拉的先進製造智能工業技術與系統研究所 (STIIMA-CNR) 的博士後研究員。自 2026 年起，她也在巴里理工大學的設計碩士學位課程中教授 UX 設計，自 2019 年以來，她與設計研究小組合作進行多個研究項目。
她於 2018 年以優異成績獲得工業設計學士學位，並於 2020 年在巴里理工大學獲得工業設計碩士學位。她的主要研究興趣集中在互動與多感官設計領域，特別關注於使用創新的感知和互動技術來設計技術媒介的體驗，例如虛擬現實。
在 2024 年，她獲得工業 4.0 的博士學位，論文題目為「透過虛擬現實和偽觸覺設計下一代零售體驗」，該論文被意大利工業工程設計與方法協會 (ADM) 評選為最佳國家博士論文（虛擬原型部分）。在 2022 年至 2023 年期間，她擔任荷蘭代爾夫特理工大學感知智能實驗室的訪問博士生，研究如何通過偽觸覺將視覺-觸覺刺激整合到線上零售體驗中。2025 年，她獲得 CNR 短期流動獎學金，在倫敦大學互動中心進行研究，專注於在虛擬現實中使用視覺隱喻進行跨感官溝通。
在 2026 年，她將擔任 DRS 2026 愛丁堡國際會議負責任零售與品牌環境專題的共同主席。她還在 2026 年第二十屆設計原則與實踐國際會議上獲得新興學者獎，並因項目「時尚增強信息」入選 2024 年 ADI 設計指數。
