Strategic Management:Competitiveness & Globalization Concepts & Cases, 13/e (AE-Paperback)(內含Access Code，經刮除不受退)
暫譯: 策略管理：競爭力與全球化概念與案例，第13版 (AE-平裝本)(內含存取碼，經刮除不受退)

本書序言

●THE LATEST RESEARCH, CURRENT FINDINGS AND NEW CASES KEEP MATERIAL IMMEDIATELY RELEVANT TO STUDENTS. This edition integrates current research and developments to ensure content is engaging. Twenty new cases focus on a variety of topics, organizational settings and industries to emphasize the practicality of what students are learning. Cases highlight familiar organizations, including Alphabet (Google), Tesla, BMW (autonomous vehicle strategy), Mattel, Pfizer, Volkswagen and Trivago.
●CASE STUDIES - 20 leading business cases carefully selected by the authors, which cover several US and international businesses across many industries.
●EXPANDED COVERAGE AND RECENT, NEW EXAMPLES INTRODUCE IMPORTANT TRENDS, CONTEMPORARY EVENTS AND THEIR IMPACT ON STRATEGIC MANAGEMENT. Additional coverage throughout this edition addresses emerging and critical topics, such as explanations of different types of Business Models, Cyber Security, sustainable physical environment, mentoring new CEOs, strategic leadership in family owned/controlled companies, acquisitions and innovation, open innovations and managing the innovation portfolio. These engaging topics initiate dynamic class discussions and highlight this edition's practical, engaging focus.
●NEW OR REVISED MINI-CASES IN EVERY CHAPTER PROMPT MEANINGFUL DISCUSSION AND ANALYSIS. Thirteen mini-cases, one for each chapter, provide rich content that serves as a catalyst for thoughtful class discussion or individual or group analysis. A set of questions following each mini-case guides analysis and discussion.
●FRESH NEW "STRATEGIC FOCUS" SEGMENTS EMPHASIZE THE RELEVANCE OF KEY CONCEPTS. Students examine interesting, international strategy leaders from today's business world and review the actual decisions these leaders have implemented. Students explore how these decisions influence strategy within a variety of organizations.

本書特色

Introduce students to strategic management with the market-leading text that sets the standard for this course. Written by today's most prominent management scholars and award-winning instructors, Hitt/Ireland/Hoskisson's STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 13E provides an intellectually rich, yet practical, analysis of strategic management. The authors combine a classic industrial organization model with a resource-based view of the firm to clearly demonstrate how today's businesses establish competitive advantages and create value for stakeholders. Also included at no additional charge are 20 leading business cases, carefully selected by the authors, which cover several US and international businesses across many industries. Cutting-edge research provides a strong global focus and helps students more accurately interpret the actions of more than 600 emerging and established companies that are striving to serve stakeholders and gain a competitive advantage over their rivals. Almost all Opening Cases are new to this edition as they introduce chapter concepts to readers. Updates to this edition's other cases provide fresh insights and reflect the latest developments. All-new mini cases in each chapter offer new contexts of study. In addition, MindTap online learning solution offers resources to help prepare your students to excel as strategic leaders, including You Make the Decision exercises, What Would You Do video activities and adaptive test prep.