Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics 3/e

Albert, Bill, Tullis, Tom

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商品描述

Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.

商品描述(中文翻譯)

《衡量使用者體驗:收集、分析和呈現UX指標,第三版》提供了學生和專業人士所需的量化分析培訓。這本書是第一本專注於如何量化使用者體驗的資源的更新版本。在第三版中,作者們擴展了行為和生理指標的範疇,將該章節分為涵蓋眼動追蹤和情緒測量的部分。該書還包含了新的研究和更新的案例,幾個新的案例研究,以及使用最新版本的Excel的新例子。