Data Warehousing and E-Commerce

William J. Lewis

  • 出版商: Prentice Hall
  • 出版日期: 2001-06-21
  • 定價: $1,500
  • 售價: 2.7$399
  • 語言: 英文
  • 頁數: 288
  • 裝訂: Paperback
  • ISBN: 0130911542
  • ISBN-13: 9780130911544
  • 相關分類: 電子商務 E-commerce
  • 立即出貨(限量) (庫存=8)

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商品描述

Summary

Maximize e-commerce profitability with the power of data warehousing.

  • Apply data warehousing technologies to strengthen your e-business value chain
  • Mobilize your existing data, meta-data, and knowledge assets
  • Includes extensive real-world scenarios and examples

This book offers a start-to-finish blueprint for leveraging the power of data warehousing in e-business. Leading consultant William Lewis demonstrates exactly how to use data warehousing to support your transformation into a multichannel digital enterprise that delivers greater value and builds stronger customer relationships. Lewis demonstrates how to define e-business IT architectures that maximize existing databases and data warehouse resources; how to provide state-of-the-art e-business analytics via "data webhouses," and much more. Coverage includes:

  • The role of metadata repositories, JDBC, SQLJ, XML, and other e-Business technologies
  • Using data warehousing to enhance supply chains, value chains, and delivery channels
  • Representative solutions from Microsoft, Broadbase, E.piphany, and other leading players
  • Techniques for making the most of business information portals
  • Cost-effective e-business data warehouse storage solutions

Each chapter concludes with a running case study from a hypothetical brick-and-mortar company using data warehousing to support its transformation into a multi-channel digital enterprise.

Whether you're an e-business executive, IT professional, database specialist, analyst, architect, strategist, or marketer, Data Warehousing and E-Commerce will help you maximize the business value of every byte of data you own.

商品描述(中文翻譯)

摘要
利用數據倉儲的力量最大化電子商務的盈利能力。

運用數據倉儲技術來加強您的電子商務價值鏈
動員您現有的數據、元數據和知識資產
包含大量實際案例和示例

本書提供了一個從頭到尾的藍圖,以利用數據倉儲的力量支持您轉型為一個提供更大價值並建立更強客戶關係的多通道數字企業。領先顧問威廉·路易斯(William Lewis)示範了如何使用數據倉儲來支持您的數字企業轉型,並最大化現有數據庫和數據倉儲資源的價值。路易斯展示了如何定義最大化現有數據庫和數據倉儲資源的數字企業IT架構,以及如何通過“數據網倉”提供最先進的數字企業分析等。內容包括:

元數據庫、JDBC、SQLJ、XML和其他電子商務技術的角色
使用數據倉儲來增強供應鏈、價值鏈和交付渠道
來自Microsoft、Broadbase、E.piphany和其他領先公司的代表性解決方案
充分利用商業信息門戶的技巧
具有成本效益的電子商務數據倉儲存儲解決方案

每章結尾都有一個來自一家假想實體公司的實例案例,該公司使用數據倉儲來支持其轉型為多通道數字企業。

無論您是電子商務高管、IT專業人員、數據庫專家、分析師、架構師、策略師還是營銷人員,《數據倉儲和電子商務》都將幫助您最大化您擁有的每一個數據位元的商業價值。