Essentials of Management Information Systems, 9/e (IE-Paperback)

Kenneth Laudon, Jane Laudon

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<內容簡介>

Understanding the Connections Between Information Systems and Business: Business Driven Real-World Examples. This text helps students see the direct connection between information systems and business performance by offering a variety of real-world examples from business and public organizations.

Getting Hands-On Experience: MIS-Related Business Activities. There is no better way to learn about MIS than by doing MIS! The authors provide hands-on projects where students can work with real-world business scenarios and data, learning first-hand what MIS is all about. Features include:
‧Hands-On MIS–Each chapter concludes with a Hands-On MIS section containing three types of projects: a running case project; a hands-on application software exercise using Microsoft® Excel, Access or Web page development tools; and a project that develops Internet business skills.
‧Interactive Sessions–Two short cases in each chapter have been redesigned as Interactive Sessions to be used in the classroom to simulate student interest and active learning. Each case concludes with case study questions and Web activities for further exploration.

New To This Edition
NEW! Applying Chapter Concepts to the Real World: Management Decision Problems. Two new Management Decision Problems are included per chapter in this edition. These problems teach students how to apply chapter concepts to real-world business scenarios, helping them strengthen their analytical and decision-making skills.

NEW! Working Together: Collaboration and Teamwork Projects. Each chapter features a collaborative project that encourages students working in teams to use Google sites, Google Docs, and other open-source collaboration tools.
The first team project in Chapter 1 asks students to build a collaborative Google site.

NEW! More Europe, Middle East, India and Asia content coverage: Help students in these regions relate better to the MIS concepts.

 

PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE
Ch 1 Business Information Systems in Your Career
Ch 2 Global E-Business and Collaboration
Ch 3 Achieving Competitive Advantage with Information Systems

PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
Ch 4 IT Infrastructure: Hardware and Software
Ch 5 Foundations of Business Intelligence: Databases and Information Management
Ch 6 Telecommunications, the Internet, and Wireless Technology
Ch 7 Securing Information Systems

PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
Ch 8 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Ch 9 E-Commerce: Digital Markets, Digital Goods
Ch 10 Improving Decision Making and Managing
Knowledge

PART IV: BUILDING AND MANAGING SYSTEMS
Ch 11 Building Information Systems and Managing Projects
Ch 12 Ethical and Social Issues in Information Systems (Available online)

 

商品描述(中文翻譯)

內容簡介:
本書通過提供來自商業和公共組織的各種實際案例,幫助學生看到信息系統與業務績效之間的直接聯繫。了解信息系統與業務之間的聯繫:以真實案例為例。這本書通過提供來自商業和公共組織的各種實際案例,幫助學生看到信息系統與業務績效之間的直接聯繫。

獲得實踐經驗:與MIS相關的業務活動。沒有比實際操作MIS更好的學習方式了!作者提供了一些實際業務情景和數據的實踐項目,讓學生第一手了解MIS的內容。特點包括:
- 實踐MIS:每章結尾都有一個實踐MIS部分,包含三種類型的項目:一個連續案例項目;一個使用Microsoft® Excel、Access或網頁開發工具的實踐應用軟件練習;以及一個開發互聯網業務技能的項目。
- 互動會話:每章中的兩個短案例被重新設計為互動會話,用於課堂上模擬學生的興趣和積極學習。每個案例結束時都有案例研究問題和網絡活動供進一步探索。

本版的新特點:
- 將章節概念應用於現實世界:管理決策問題。本版每章新增了兩個管理決策問題。這些問題教導學生如何將章節概念應用於現實業務情景,幫助他們加強分析和決策能力。
- 共同合作:協作和團隊合作項目。每章都有一個鼓勵學生團隊合作使用Google網站、Google文檔和其他開源協作工具的合作項目。第一個團隊項目在第1章要求學生建立一個協作的Google網站。
- 更多的歐洲、中東、印度和亞洲內容覆蓋:幫助這些地區的學生更好地理解MIS概念。

第一部分:數字時代的信息系統
第1章:您職業生涯中的商業信息系統
第2章:全球電子商務和協作
第3章:通過信息系統實現競爭優勢

第二部分:信息技術基礎設施
第4章:IT基礎設施:硬件和軟件
第5章:商業智能的基礎:數據庫和信息管理
第6章:電信、互聯網和無線技術
第7章:保護信息系統

第三部分:數字時代的關鍵系統應用
第8章:實現運營卓越和客戶親密:企業應用
第9章:電子商務:數字市場、數字商品
第10章:改善決策和知識管理

第四部分:構建和管理系統
第11章:構建信息系統和管理項目
第12章:信息系統中的道德和社會問題(在線提供)