Essentials of MIS, 14/e (GE-Paperback)
暫譯: 管理資訊系統要素，第14版 (GE-平裝本)

Kenneth C. Laudon , Jane P. Laudon

Essentials of MIS, 14/e (GE-Paperback)

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商品描述

Essentials of MIS is an in-depth look at how today’s businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies have identified, and ultimately solved, key business challenges using information systems and technologies. Through the use of Essentials of MIS, students will be able to participate in, and even lead, management discussions of information systems for a firm.

The 14th Edition consists of 12 chapters with hands-on projects that cover the most essential topics in MIS, all updated with new figures, tables, and cases. In addition to the core text, this edition includes a Video Case Package consisting of 28 video case studies and 10 instructional videos to illustrate business uses of information systems, explain new technologies, and explore concepts. The knowledge and information in this book will be most valuable to students — regardless of major — throughout their business careers.

商品描述(中文翻譯)

《管理資訊系統要素》深入探討當今企業如何利用資訊技術和系統來實現其企業目標。當前的實際商業案例說明了公司如何識別並最終解決關鍵商業挑戰，這些挑戰是通過資訊系統和技術來解決的。透過《管理資訊系統要素》的學習，學生將能夠參與甚至主導企業的資訊系統管理討論。

第14版包含12章，並附有實作專案，涵蓋管理資訊系統中最重要的主題，所有內容均已更新，包含新的圖表、表格和案例。除了核心文本外，本版還包括一個視頻案例包，包含28個視頻案例研究和10個教學視頻，以說明資訊系統的商業應用、解釋新技術並探討相關概念。本書中的知識和資訊對於學生來說將是非常有價值的——無論其主修為何——在他們的商業職業生涯中。

目錄大綱

PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE
Ch 1 Business Information Systems in Your Career
Ch 2 Global E-business and Collaboration
Ch 3 Achieving Competitive Advantage with Information Systems
Ch 4 Ethical and Social Issues in Information Systems

PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
Ch 5 IT Infrastructure: Hardware and Software
Ch 6 Foundations of Business Intelligence: Databases and Information Management
Ch 7 Telecommunications, the Internet, and Wireless Technology
Ch 8 Securing Information Systems

PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
Ch 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Ch10 E-commerce: Digital Markets, Digital Goods
Ch11 Improving Decision Making and Managing Artificial Intelligence

PART IV: BUILDING AND MANAGING SYSTEMS
Ch12 Making the Business Case for Information Systems and Managing Projects

目錄大綱(中文翻譯)

PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE

Ch 1 Business Information Systems in Your Career

Ch 2 Global E-business and Collaboration

Ch 3 Achieving Competitive Advantage with Information Systems

Ch 4 Ethical and Social Issues in Information Systems



PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE

Ch 5 IT Infrastructure: Hardware and Software

Ch 6 Foundations of Business Intelligence: Databases and Information Management

Ch 7 Telecommunications, the Internet, and Wireless Technology

Ch 8 Securing Information Systems



PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE

Ch 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications

Ch10 E-commerce: Digital Markets, Digital Goods

Ch11 Improving Decision Making and Managing Artificial Intelligence



PART IV: BUILDING AND MANAGING SYSTEMS

Ch12 Making the Business Case for Information Systems and Managing Projects

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