Essentials of MIS, 14/e (GE-Paperback)

Kenneth C. Laudon , Jane P. Laudon

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商品描述

Essentials of MIS is an in-depth look at how today’s businesses use information technologies and systems to achieve their corporate objectives. Current real-world business cases illustrate how companies have identified, and ultimately solved, key business challenges using information systems and technologies. Through the use of Essentials of MIS, students will be able to participate in, and even lead, management discussions of information systems for a firm.

The 14th Edition consists of 12 chapters with hands-on projects that cover the most essential topics in MIS, all updated with new figures, tables, and cases. In addition to the core text, this edition includes a Video Case Package consisting of 28 video case studies and 10 instructional videos to illustrate business uses of information systems, explain new technologies, and explore concepts. The knowledge and information in this book will be most valuable to students — regardless of major — throughout their business careers.

商品描述(中文翻譯)

《MIS基礎》是一本深入探討當今企業如何運用資訊科技和系統實現其企業目標的書籍。透過實際的商業案例,展示了企業如何利用資訊系統和技術來識別並解決關鍵商業挑戰。通過使用《MIS基礎》,學生將能夠參與甚至領導有關企業資訊系統的管理討論。



第14版共有12章,包含實踐項目,涵蓋MIS中最重要的主題,並更新了新的圖表、表格和案例。除了核心內容外,本版還包括一個視頻案例套件,其中包含28個視頻案例研究和10個教學視頻,以展示資訊系統的商業應用、解釋新技術並探索相關概念。這本書中的知識和信息對學生來說將是非常有價值的,無論他們的專業是什麼,在他們的商業生涯中都能受益。

目錄大綱

PART I: INFORMATION SYSTEMS IN THE DIGITAL AGE
Ch 1 Business Information Systems in Your Career
Ch 2 Global E-business and Collaboration
Ch 3 Achieving Competitive Advantage with Information Systems
Ch 4 Ethical and Social Issues in Information Systems

PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
Ch 5 IT Infrastructure: Hardware and Software
Ch 6 Foundations of Business Intelligence: Databases and Information Management
Ch 7 Telecommunications, the Internet, and Wireless Technology
Ch 8 Securing Information Systems

PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
Ch 9 Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
Ch10 E-commerce: Digital Markets, Digital Goods
Ch11 Improving Decision Making and Managing Artificial Intelligence

PART IV: BUILDING AND MANAGING SYSTEMS
Ch12 Making the Business Case for Information Systems and Managing Projects

目錄大綱(中文翻譯)

第一部分:數位時代的資訊系統
第1章:資訊系統在你的職業生涯中
第2章:全球電子商務與協作
第3章:利用資訊系統獲得競爭優勢
第4章:資訊系統中的道德和社會議題

第二部分:資訊技術基礎設施
第5章:資訊技術基礎設施:硬體和軟體
第6章:商業智慧的基礎:資料庫和資訊管理
第7章:電信、網際網路和無線技術
第8章:保護資訊系統

第三部分:數位時代的關鍵系統應用
第9章:實現營運卓越和客戶親密:企業應用程式
第10章:電子商務:數位市場、數位商品
第11章:改善決策和管理人工智慧

第四部分:建立和管理系統
第12章:為資訊系統提出商業案例和管理專案