Video Production Handbook, 4/e

Techniques matter! Great ideas don't automatically translate into great programs. It's not enough simply to show what is going on. The way you present your subject will influence how your audience responds. You need to choose your picture and sound carefully, to convey your ideas in an interesting, persuasive way. This book will show you how.

Video Production Handbook shows the full production process, from inception of idea to final distribution. The book focuses especially on why each step occurs as it does and provides guidance in choosing the simplest methods of creating the shots you want in your video project. Concentrating on the techniques and concepts behind the latest equipment, this book demonstrates the fundamental principles needed to create good video content on any kind of budget.

Suitable for students and beginning videographers, the new edition of this classic text retains its clarity and directness but has been completely revised and updated.

This practical sourcebook has been specially prepared to give you an at-a-glance guide to quality video program-making on a modest budget. Emphasis throughout is on excellence with economy; whether you are working alone or with a small multi-camera group. The well-tried techniques detailed here will steer you through the hazards of production, helping you to avoid those frustrating, time-wasting problems, and to create an effective video program.

For many years Video Production Handbook has helped students and program-makers in a wide range of organizations. Now in its thoroughly revised 4th edition, Video Production Handbook guides you step-by-step, explaining how to develop your initial program ideas and build them into a successful working format. It covers the techniques of persuasive camerawork, successful lighting and sound treatment, and video editing. You will find straightforward up-to-the-minute guidance with your daily production problems, and a wealth of practical tips based on the authors' personal experiences.

技術很重要！偉大的想法並不會自動轉化為出色的程式。僅僅展示正在發生的事情是不夠的。您呈現主題的方式將影響觀眾的反應。您需要仔細選擇圖像和聲音，以有趣、有說服力的方式傳達您的想法。本書將向您展示如何做到這一點。

《視頻製作手冊》展示了完整的製作過程，從想法的構思到最終發行。本書特別關注每個步驟發生的原因，並提供選擇創建您視頻項目所需的最簡單方法的指導。本書專注於最新設備背後的技術和概念，演示了在任何預算下創建優質視頻內容所需的基本原則。

這本經典教材的新版適合學生和初學者攝影師，保留了其清晰和直接的特點，但已經完全修訂和更新。

這本實用手冊特別為您準備，以便在有限的預算下提供優質視頻節目製作的一目了然的指南。始終強調卓越與經濟的結合；無論您是獨自工作還是與小型多攝像機團隊合作。這裡詳細介紹的經過實踐驗證的技術將引導您避免生產中的困擾，幫助您避免那些令人沮喪、浪費時間的問題，並創建出一個有效的視頻節目。

多年來，《視頻製作手冊》一直幫助著各種組織的學生和節目製作者。現在，在經過全面修訂的第四版中，《視頻製作手冊》將逐步指導您，解釋如何發展您的初始節目想法並將其建立成成功的工作格式。它涵蓋了有說服力的攝影技巧、成功的燈光和聲音處理以及視頻編輯。您將在日常製作問題中找到直接的最新指導，以及基於作者個人經驗的豐富實用技巧。