Video Production Handbook, 5/e (Paperback)

Techniques matter! Great ideas don't automatically translate into great programs. It's not enough simply to show what is going on. The way you present your subject will influence how your audience responds. You need to choose your picture and sound carefully, to convey your ideas in an interesting, persuasive way. This book will show you how.

Video Production Handbook shows the full production process, from inception of idea to final distribution. The book focuses especially on why each step occurs as it does and provides guidance in choosing the simplest methods of creating the shots you want in your video project. Concentrating on the techniques and concepts behind the latest equipment, this book demonstrates the fundamental principles needed to create good video content on any kind of budget.

Suitable for students and beginning videographers, the new edition of this classic text retains its clarity and directness but has been completely revised and updated.

This practical sourcebook has been specially prepared to give you an at-a-glance guide to quality video program-making on a modest budget. Emphasis throughout is on excellence with economy; whether you are working alone or with a small multi-camera group. The well-tried techniques detailed here will steer you through the hazards of production, helping you to avoid those frustrating, time-wasting problems, and to create an effective video program.

* Highly visual: more than 450 full color photos and illustrations demonstrate techniques * Modern: Revised by Jim Owens, who brings a wealth of hands-on experience to the text; up-to-date information on current equipment, techniques, and new distribution outlets such as the Web and mobile phones * A complete resource: Detailed teaching ancillaries are available for instructors, including instructor's manual, test bank, sample syllabi, image collection, video content, and more * Brand new coverage of contemporary distribution methods * Interviews featuring industry professionals provide students with inside knowledge of the industry * Sidebars featuring new coverage of topics such as shooting for 3D, shooting with HDSLRs for video, and much more!

* Highly visual: hundreds of full-color illustrations demonstrate techniques
* Modern: Up-to-date information on current equipment, techniques, and new distribution outlets such as the Web and mobile phones 
*  Balanced: Production techniques are covered in detail, but ideas and creative problem solving are given equal weight
* A complete resource: Detailed teaching ancillaries are available for instructors

技術很重要！偉大的想法並不會自動轉化為出色的程式。僅僅展示正在發生的事情是不夠的。您需要仔細選擇您的圖像和聲音，以有趣、有說服力的方式傳達您的想法。本書將向您展示如何做到這一點。

《影片製作手冊》展示了從想法的構思到最終發行的完整製作過程。本書特別關注每個步驟發生的原因，並提供選擇創建所需鏡頭的最簡單方法的指導，專注於最新設備背後的技術和概念，本書演示了在任何預算下創建優質視頻內容所需的基本原則。

適合學生和初學者攝影師的這本經典教材的新版保留了其清晰和直接的特點，但已經完全修訂和更新。

這本實用的資料手冊特別為您準備，以便在有限的預算下為您提供一個一目了然的優質視頻節目製作指南。始終強調卓越與經濟的結合；無論您是獨自工作還是與小型多攝影機團隊合作，本書中詳細介紹的經過實踐驗證的技術將引導您避免那些令人沮喪、浪費時間的問題，並創建出一個有效的視頻節目。

* 高度視覺化：超過450張全彩色照片和插圖展示技術
* 現代化：由Jim Owens修訂，他對本書帶來了豐富的實踐經驗；關於當前設備、技術和新的發行渠道（如網絡和手機）的最新信息
* 完整的資源：教學輔助材料詳細可供教師使用，包括教師手冊、試題庫、樣本教學大綱、圖像收藏、視頻內容等
* 全新的當代發行方法的涵蓋範圍
* 採訪行業專業人士的訪談為學生提供行業內部知識
* 側欄提供了有關3D拍攝、使用HDSLR進行視頻拍攝等主題的新報導

* 高度視覺化：數百張全彩插圖展示技術
* 現代化：關於當前設備、技術和新的發行渠道（如網絡和手機）的最新信息
* 平衡：詳細介紹製作技術，但同樣重視思想和創造性問題解決
* 完整的資源：教學輔助材料詳細可供教師使用