E-Commerce: business. technology. society. Updated Edition

Kenneth C. Laudon, Carol G. Traver

E-Commerce: business. technology. society. Updated Edition
  • 出版商: Addison Wesley
  • 出版日期: 2002-07-08
  • 售價: $1,078
  • 語言: 英文
  • 頁數: 980
  • 裝訂: Hardcover
  • ISBN: 032112202X
  • ISBN-13: 9780321122025
  • 相關分類: 電子商務 E-commerce

    • 已過版

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E-Commerce: business. technology. society. provides an overview of the current and next generation of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is sophistcomplete treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications.

The LearnE-Commerce Web site (at www.LearnE-commerce.net) is a dynamic companion to the textbook, with original content provided by the authors. The LearnE-commerce site is a portal to the e-commerce field, specifically for higher education instructors and their students. The site combines solid educational and editorial content to help instructors to prepare their classes, and help students become aware of research about e-commerce.

Some features of this unprecedented Web site are:
- Editorials by Ken Laudon on e-commerce topics
- Timely reviews of research literature organized by discipline and topic
- Updates on the latest news in the world of e-commerce organized as it is relevant to the material in the book
- Streaming video lectures for key material
- Tutorials on developing some technical skills useful in E-commerce
- Testing and diagnostic tools for students
- Interactive exercises and student Web-based projects

Table of Contents

I. INTRODUCTION TO E-COMMERCE.

1. The Revolution is Just Beginning.
2. E-commerce Business Models and Concepts.

II. TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE.

3. The Internet and World Wide Web: E-Commerce Infrastructure.
4. Building an E-commerce Web Site.
5. Security and Encryption.
6. E-Commerce Payment Systems.

III. BUSINESS CONCEPTS AND SOCIAL ISSUES.

7. E-commerce Marketing Concepts.
8. E-commerce Marketing Communications.
9. Social, Legal and Ethical Issues in E-commerce.

IV. E-COMMERCE IN ACTION.

10. Retailing on the Web.
11. Online Service Industries.
12. B2B E-commerce Supply Chain Management and Collaborative Commerce.
13. Auctions, Portals and Communities.
14. Online Content Providers: Digital Media.

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