Neuro Web Design: What Makes Them Click? (Paperback)
暫譯: 神經網頁設計：什麼讓他們點擊？

Susan Weinschenk

Neuro Web Design: What Makes Them Click? (Paperback)
  • 出版商: New Riders
  • 出版日期: 2009-01-01
  • 售價: $1,520
  • 貴賓價: 9.5 折 $1,444
  • 語言: 英文
  • 頁數: 168
  • 裝訂: Paperback
  • ISBN: 0321603605
  • ISBN-13: 9780321603609
  • 相關分類: 網頁設計

    • 已絕版

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商品描述

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.”
— Steve Krug, author of Don’t Make Me Think!
A Common Sense Approach to Web Usability

Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click.

Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.

商品描述(中文翻譯)

「當你閱讀《神經網頁設計》時，你可能會經常想到‘我早就知道這些了……’。但當你讀完後，你會發現自己創建有效網站的能力神秘地提高了。這是一本絕妙的書，做得非常好。」
— Steve Krug，《別讓我思考！網頁可用性的常識方法》作者

為什麼人們會決定在線購買產品？在你的網站上註冊？信任你提供的信息？《神經網頁設計》將動機、決策和神經科學的研究應用於網站設計。你將學習人們行為背後的無意識原因、情感如何影響決策，以及如何將說服原則應用於設計網站，以鼓勵用戶點擊。

《神經網頁設計》運用了“神經行銷”概念，這些概念位於心理學和用戶體驗的交匯處。它是科學的，但你會發現它易於接觸、易於閱讀且易於理解。通過應用本書中的概念和範例，你將能夠顯著提高自己網站的有效性和轉換率。

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