Rise of the DEO: Leadership by Design (Paperback)

Maria Giudice, Christopher Ireland

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商品描述

The majority of companies, their employees and their leaders navigate a space where competitors appear overnight, customers demand innovations monthly, business plans rarely last a full year and career ladders have been replaced by trampolines. This environment of constant change will only accelerate in the future and traditional business leaders are ill equipped to deal with it.

 

Just as we took our cues from MBAs and the military in casting the ideal CEO of the 20th century, we can look to design - in its broadest form - to model our future leader, the DEO. These leaders possess characteristics, behaviors and mindsets that allow them to excel in unpredictable, fast-moving and value-charged conditions. They are catalysts for transformation and agents of change. A hybrid of strategic business executive and creative problem-solver, the DEO is willing to take on anything as an object of design and looks at ALL problems as design challenges.

 

Readers will learn not only why this form of leadership is essential to the success of modern organizations, but also what characteristics are best suited to this role. Through intimate conversations with leading DEOs, we explore the mindsets, communities, processes and practices common to creative business leaders. The book lays out—graphically and through example—how DEOs run their companies and why this approach makes sense now. We help readers identify these skills in themselves and their colleagues, and we guide them in using these skills to build, revive or reinvent the next generation of great companies and organization.

商品描述(中文翻譯)

大多數公司、員工和領導者所處的環境中,競爭對手可能一夜之間冒出,客戶每月都要求創新,商業計劃很少能持續一整年,而職業晉升已被彈簧床取代。這種不斷變化的環境在未來只會加速,傳統的商業領導者對此毫無準備。

就像我們在20世紀以MBA和軍事為榜樣塑造了理想的CEO一樣,我們可以從設計的廣泛形式中找到未來領導者的模範,即DEO。這些領導者具備特定的特質、行為和心態,使他們能夠在不可預測、快速變動和價值驅動的條件下脫穎而出。他們是轉型的催化劑和變革的推動者。DEO是戰略商業執行者和創造性問題解決者的混合體,願意將任何事物視為設計對象,並將所有問題都視為設計挑戰。

讀者不僅將了解為什麼這種領導形式對現代組織的成功至關重要,還將了解哪些特質最適合這個角色。通過與領先的DEO進行親密對話,我們探索了創意商業領導者所共有的心態、社群、流程和實踐。本書以圖形和實例的方式展示了DEO如何經營他們的公司,以及為什麼現在採用這種方法是合理的。我們幫助讀者在自己和同事中識別這些技能,並指導他們使用這些技能來建立、振興或重塑下一代偉大的公司和組織。