The Phoenix Encounter Method: Lead Like Your Business Is on Fire!

Woodward, Ian C., Padmanabhan, V. "paddy", Hasija, Sameer

商品描述

A "dream team" of INSEAD professors join leadership guru Ram Charan to deliver a radical new method for leading your company through these times of disruption and uncertainty

The business world is in full-on disruption mode everywhere, and only the wisest, most advanced leaders can see their companies through it all. Now, three professors from INSEAD--"The Business School for the World" and Ram Charan--lay out a game-changing method that helps leaders throw themselves into the firestorm of change and turn it to their organization's advantage.

The Phoenix Encounter Method establishes new rules for succeeding in the unpredictable, fast-changing world of business based on trials with over 1,500 executives. The authors lay out their method for adopting a new way of seeing, a new way of thinking, and a new way of acting--equipping you to grasp "firestorm disruption" as a path to organizational renewal. At the heart of their method is a sense of urgency and a willingness to walk through fire; at its soul, the method compels leaders to imagine destroying their current organization and Phoenix-like rise from the ashes.

The Phoenix Encounter Method introduces a three-step approach to transforming your leadership effectiveness: 1) Phoenix Attitude, a set of mindsets, habits, and behaviors that allows a leader to achieve organizational renewal; 2) Proactive Scanning, an intense curiosity always on the lookout for new ideas, trends, insights, threats, and opportunities; and 3) Opposite Viewpoint Debates, a form of extreme strategic conversation requiring leaders to engage diverse viewpoints, sometimes unwelcome ideas, and a wider range of radically different options before setting a strategic agenda. Never more important than in this time of COVID recovery and renewal.

商品描述(中文翻譯)

INSEAD的一群「夢幻團隊」教授與領導專家Ram Charan攜手合作,提供一種全新的方法,幫助您引領公司度過這個充滿破壞和不確定性的時代。

商業世界正處於全面破壞模式,只有最明智、最先進的領導者才能帶領他們的公司度過這一切。現在,來自INSEAD(被譽為「世界商學院」)的三位教授和Ram Charan提出了一種具有顛覆性的方法,幫助領導者投身於變革的火焰中,並將其轉化為組織的優勢。

《鳳凰遭遇法》建立了在不可預測、快速變化的商業世界中取得成功的新規則,該方法基於與超過1,500名高管的實踐試驗。作者們闡述了他們的方法,包括採用新的觀察方式、思考方式和行動方式,使您能夠將「火焰風暴破壞」視為組織更新的途徑。該方法的核心是迫切感和願意冒險;在其靈魂中,該方法促使領導者想像摧毀他們目前的組織,並像鳳凰一樣從灰燼中崛起。

《鳳凰遭遇法》介紹了一種三步驟的方法,以提升您的領導效能:1)鳳凰態度,一套心態、習慣和行為,使領導者能夠實現組織的更新;2)主動掃描,一種持續好奇心,時刻關注新思想、趨勢、洞察、威脅和機遇;以及3)對立觀點辯論,一種極端的戰略對話形式,要求領導者參與多元觀點、有時不受歡迎的想法和更廣泛的截然不同的選擇,然後制定戰略議程。在COVID恢復和更新的時刻,這些步驟變得比以往任何時候都更加重要。

作者簡介

Ian C. Woodward is Professor of Management Practice and Director of their flagship Advanced Management Program, INSEAD.

V. "Paddy" Padmanabhan is Unilever Chaired Professor of Marketing and Academic Director, Emerging Markets Institute, INSEAD.

Sameer Hasija is Professor and Area Chair of Technology and Operations Management, INSEAD.

Ram Charan
is a world-renowned business guru who has spent the past 35 years working with many of the leading CEOs and companies of our time. His work has appeared in Harvard Business Review, Fortune, BusinessWeek, Time, Chief Executive, and USA TODAY.

作者簡介(中文翻譯)

Ian C. Woodward 是INSEAD的管理實踐教授和旗艦高階管理課程的主任。
V. 'Paddy' Padmanabhan 是INSEAD的聯合利華市場學教授和新興市場研究所的學術主任。
Sameer Hasija 是INSEAD的技術和運營管理領域教授和領域主任。
Ram Charan 是一位世界知名的商業大師,他在過去35年中與許多頂尖CEO和公司合作。他的作品曾刊登在《哈佛商業評論》、《財富》、《商業週刊》、《時代》、《首席執行官》和《今日美國》等媒體上。