BIM and Integrated Design: Strategies for Architectural Practice (Hardcover)

The first book devoted to the subject of how BIM affects individuals and organizations working within the ever-changing construction industry, BIM and Integrated Design discusses the implementation of building information modeling software as a cultural process with a focus on the technology’s impact and transformative effect—both potentially disruptive and liberating—on the social, psychological, and practical aspects of the workplace.

BIM and Integrated Design answers the questions that BIM poses to the firm that adopts it. Through thorough research and a series of case study interviews with industry leaders—and leaders in the making out from behind the monitor—BIM and Integrated Design helps you learn:

• Effective learning strategies for fully understanding BIM software and its use
• Key points about integrated design to help you promote the process to owners and your team
• How BIM changes not only the technology, process, and delivery but also the leadership playing field
• How to become a more effective leader no matter where you find yourself in the organization or on the project team
• How the introduction of BIM into the workforce has significant education, recruitment, and training implications

Covering all of the human issues brought about or exacerbated by the advent of BIM into the architecture workplace, profession, and industry, BIM and Integrated Design shows how to overcome real and perceived barriers to its use.

Q&A with Author Randy Deutsch

Author Randy Deutsch

Q: How would you summarize your book in a single sentence?

A: The focus throughout this book is on people and the strategies they use to manage and cope with the transition to the new digital technology and the collaborative work process it enables as they initially adopt and then take the technology and process to a higher plane.

Q: Why do we need a book like this now?

A: There’s a crisis not only in the economy but in the profession. Buildings are becoming more and more complex and the way we communicate knowledge to one another is changing. At the same time the construction world is going through enormous changes, so is our environment.

We’ll only be able to tackle today’s complex problems through collaboration, and that takes work and a prepared mindset. You have to be disciplined, can’t just show up and wing it. Your teams’ efforts have to be coordinated and integrated. I noticed that there is a gap in learning along these lines in the profession and industry and this book seeks to fill it.

Q: There are a number of books that cover the subject of BIM. How is this one different?

A: Most books on BIM cover the technology or business case while this one focuses on the process that enables the highest and best use of the technology. BIM and Integrated Design focuses on the people side of the change equation, addressing BIM as a social and firm culture process and does so in four distinctive ways:

1. it addresses people problems, human issues, issues of communication and collaboration, firm-culture issues, issues of motivation and workflow related to working in BIM;
   
2. it explores the most commonly encountered obstacles to successful collaboration, as well as the challenges this technology and process create for individuals and organizations in their labor toward a comprehensive, successful BIM adoption and implementation;
   
3. it describes the social impacts and implications of working in BIM on individuals and firms, and how to overcome real and perceived barriers to its use; and
   
4. it discusses challenges to BIM collaboration including interoperability, workflow, firm culture, education, technological challenges, working in teams, communication, trust, BIM etiquette, one model versus multiple models, cost, and issues concerning responsibility, insurance, and liability.
   

Q: What else led you to write this book?

A: There were two lingering questions that I had not been able to answer for myself and that I noticed many architectural firms were also asking: How can BIM advance the profession of architecture? And, how can collaboration assure the survival of the architect? As a result of my research for the book, I was able to uncover some surprising takeaways.

Q: What are a couple of these takeaways that readers would be surprised to find in your book?

A: I think many will be surprised to discover how the introduction of BIM into the workforce has significant HR implications – including education, recruitment, and training – and will welcome the book’s comprehensive review of the most effective ways to learn BIM, no matter where they fall on the learning continuum.

Additionally, readers get to hear arguments in favor of and against the return of the architect in the master builder role, as well as arguments for the virtual master builder and composite master builder or master builder team. Most of those interviewed for the book had a strong opinion on this subject and the result makes for some good reading.

這是第一本專門探討建築資訊模型（BIM）對個人和組織在不斷變化的建築行業中的影響的書籍，《BIM與整合設計》討論了建築資訊模型軟體的實施作為一個文化過程，重點關注該技術對工作場所的社會、心理和實際方面的影響和轉變效應，這些效應可能具有破壞性和解放性。《BIM與整合設計》回答了採用BIM的公司所面臨的問題。通過深入研究和一系列與行業領袖以及正在崛起的領袖進行的案例研究訪談，《BIM與整合設計》幫助您學習：

- 有效的學習策略，以充分理解BIM軟體及其使用方法
- 關於整合設計的關鍵要點，以幫助您向業主和團隊推廣這一過程
- BIM不僅改變了技術、流程和交付方式，還改變了領導力的競爭格局
- 無論您在組織中的位置或項目團隊上，都如何成為更有效的領導者
- 引入BIM到工作中對教育、招聘和培訓有重大影響

《BIM與整合設計》涵蓋了建築工作場所、專業和行業中由BIM引起或加劇的所有人類問題，並展示了如何克服對其使用的實際和感知障礙。

《BIM與整合設計》的作者Randy Deutsch進行了問答，以下是其中的一些問題和回答：

問：您如何用一句話概括您的書？
答：本書的重點是人和他們管理和應對轉向新數位技術和協作工作流程的策略，從最初的採用到將技術和流程提升到更高層次。

問：為什麼我們現在需要這樣一本書？
答：不僅經濟，專業也面臨著危機。建築物變得越來越複雜，我們之間傳遞知識的方式也在變化。同時，建築界正在經歷巨大變革，我們的環境也是如此。只有通過協作，我們才能應對當今複雜的問題，這需要努力和準備好的心態。您必須紀律嚴明，不能只是出現然後隨機應對。您的團隊的努力必須協調和整合。我注意到在這方面的學習在專業和行業中存在一個空白，這本書旨在填補這個空白。

問：有很多關於BIM的書籍。這本書有何不同之處？
答：大多數關於BIM的書籍涵蓋了技術或商業案例，而這本書則專注於實現技術的最高和最佳使用的過程。《BIM與整合設計》專注於變革方程式的人的一面，探討了與在BIM中工作相關的人類問題、溝通和協作問題、公司文化問題、動機和工作流程問題；同時，它以四種獨特的方式探討了成功協作所遇到的最常見障礙，以及這項技術和流程對個人和組織所帶來的挑戰。