Enterprise Guide to Gaining Business Value from Mobile Technologies (Paperback)

Description:

* This is the first book to deliver specific guidelines for integrating mobile and wireless technologies into a business organization to enhance business processes, reduce operating expenses, or produce additional revenue streams
* Builds off the material from Cap Gemini Ernst & Young Guide to Wireless Enterprise Application Architecture (0-471-20951-1), which described how to build a wireless enterprise application architecture for optimum performance
* Presents a proprietary, step-by-step methodology that shows how to identify opportunities to integrate mobile technologies into an organization
* Describes the strategic framework and development approach used by experienced project teams for building a mobile technology solution
* Features extensive real case studies from Microsoft and Cap Gemini Ernst & Young's extensive business portfolio

Table of Contents:

Acknowledgments.

About the Authors.

Foreword.

Part 1: Introduction to Mobile and Wireless Technologies.

Chapter 1: Wireless and Mobility Defined.

Chapter 2: The Driving Forces of Mobile’s Growth.

Chapter 3: Mobile Devices Showcase.

Chapter 4: Wireless Networks Overview.

Part 2: Opportunity Identification and Case Studies.

Chapter 5: The Value Web Framework.

Chapter 6: The Wireless Value Web.

Chapter 7: The Three Functional Domains.

Chapter 8: Communication.

Chapter 9: Information.

Chapter 10: Commerce.

Chapter 11: Microsoft and CGE&Y Case Studies.

Part 3: Strategy Formulation and Implementation Methodology.

Chapter 12: Developing a Mobile/Wireless Solution.

Chapter 13: Methodology for Building the Solution.

Appendix A: Industry Associations.

Appendix B: Useful URLs.

Appendix C: Glossary.

Index.