Google: The Missing Manual, 2/e (Paperback)
暫譯: Google: 缺失的手冊,第二版 (平裝本)
Sarah Milstein, J. D. Biersdorfer, Rael Dornfest, Matthew MacDonald
- 出版商: O'Reilly
- 出版日期: 2006-04-18
- 定價: $850
- 售價: 3.5 折 $299
- 語言: 英文
- 頁數: 466
- 裝訂: Paperback
- ISBN: 0596100191
- ISBN-13: 9780596100193
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商品描述
Description
Google.com is one of the five most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something--anything!--on the Web. It's plenty fast and easy to use. But did you know how much more you could achieve with the world's best search engine by clicking beyond the "Google Search" button?
While you can interface with Google in 97 languages and glean results in 35, you can't find any kind of instruction manual from Google. Lucky for you, our fully updated and greatly expanded second edition to the bestselling Google: The Missing Manual covers everything you could possibly want to know about Google, including the newest and coolest--and often most underused (what is Froogle, anyway?)--features. There's even a full chapter devoted to Gmail, Google's free email service that includes a whopping 1 GB of space).
In this scrupulously objective, wise and witty guide, Sarah Milstein and Rael Dornfest deliver the complete scoop on Google, from how it works to how you can search far more effectively and efficiently (no more scrolling through 168 pages of seemingly irrelevant results); take best advantage of Google's lesser-known features, such as Google Print, Google Desktop, and Google Suggest; get your website listed on Google; make money with AdWords and AdSense; and much more.
Whether you're new to Google or already a many-times-a-day user, you're sure to find tutorials, tips, tricks, and tools that take you well beyond simple search to Google gurudom.
Table of Contents
The Missing Credits
Introduction
Part One: Searching with Google
Chapter 1. Google 101
The Heart of Google: Basic Text Searches
How to Get More out of Google
Getting Specific
To Quote a Phrase
Searching Within Your Results
And vs. Or
Just Say No
Just Say Yes
Getting Lucky
Two Important Google Quirks
Wildcards
The Ten-Word Limit
Interpreting Your Results
Your Actual Results
The Things You Didn't Ask For
The Stuff at the Bottom of the Results Page
When Not to Use Google
Nine Very Cool Google Tricks
Definitions
Calculator
Phonebook
Street Maps
Stock Quotes
Patents, Tracking IDs, and Other Numeric Goodies
Weather
Q&A
Movies
A Final Tip: Googling Google
Chapter 2. Superior Searching
Have It Your Way: Setting Preferences
Interface Language
Search Language
SafeSearch Filtering
Number of Results
Results Window
Advanced Search
Refining Your Search
Page-Specific Search
Topic-Specific Searches
Advanced Search on Steroids
Searching by Language and Country
Searching by Town
Getting Fancy with Syntax
Searching Titles
Searching Text
Searching Anchors
Searching Within Sites and Domains
Searching URLs
Who Links to Whom?
Caching Up
Daterange
Searching by File Type
Searching for Related Content
Synonyms
Most of the Kit and Caboodle
Mixing Syntax
How Not to Mix Syntax
How to Mix Syntax Correctly
Anatomy of a Google URL
Changing the Number of Results
Changing the Interface Language
Two More URL Tricks
Part Two: Google Tools
Chapter 3. Googling Further: Images, News, Maps, and More
Google Images
Searching for Images
Reading Your Images Results
Google News
Searching Google News
Browsing Google News
Customizing Google News
Getting the News Delivered
Google Maps
Using Google Maps
Getting Directions
Using Local Search and Maps Together
Google Directory
When to Use the Directory
Browsing the Directory
Searching the Directory
Google Print
Searching for Books
Chapter 4. Googling with Others: Groups and Answers
Google Groups
When to Use Google Groups
How Google Groups Are Organized
How the Usenet Groups Are Organized
Navigating Google Groups
Posting Messages in Google Groups
How to Create a Google Group
Google Answers
When to Use Google Answers
Before You Ask a Question
Asking a Question
While You Wait
Getting an Answer
Changing Your Account Settings
Chapter 5. Shopping with Google
When to Use Froogle
Finding Stuff with Froogle
Searching
Advanced Froogle Search
Shopping Lists
Chapter 6. The Google Toolbar
The Google Toolbar: Search Faster
Installing the Google Toolbar
Working with the Search Box
The Two Toolbar Buttons You Can't Get Rid Of
The Optional Toolbar Buttons
Other Browsers with Google Features
Safari
Mozilla, Firefox, and Netscape
Two More Browsers Worth Mentioning
Chapter 7. More Cool Google Tools
Alternative Search Boxes
Browser Buttons
Search Sidebars
Searching from the Address Bar
Bookmarklets
Google Desktop Search
Installing Google Desktop Search
Using Google Desktop Search
Disabling Google Desktop Search
Google Deskbar
Installing the Deskbar
Searching via the Deskbar
Customizing the Deskbar
Experimental Google Tools
Personalized Search
Personalize Your Homepage
My Search History
Google Suggest
Google Video
Google Web Accelerator
Google Sets
Google Wireless
Can Your Device Get Online?
Is Your Device Actually Online?
Googling on the Fly
Google Mobile Local Search
Froogle on the Road
Google SMS
Sending Out an SMS
Part Three: Google for Webmasters
Chapter 8. Becoming a Search Result
Getting Your Site Ready for Google
The Fundamental Steps
Getting Google's Attention
Introduce Yourself to Google
Link Up I
Link Up II
Does Google Know You're There?
Rising in Google Results
Getting Rid of Google
Hiding from the Whole World
Hiding from Google
Removing Yourself from Google
Adding Google Searches to Your Site
Adding a Box for Searching the Web
Adding a Box for Searching Your Site
Chapter 9. Making Money with Google
Google AdSense
Signing Up for Google AdSense
Logging in to Your AdSense Account
Building Your AdSense Ads and Adding Them to Your Pages
Adding a Google Search Box to Your Pages
Getting Paid
Monitoring Your Performance
Honing Your Ads
Referrals
Getting Help
Google AdWords
Understanding AdWords Terminology
Understanding the Costs
Before You Sign Up
A Few Final Words of Warning
Signing Up
Managing AdWords
Reporting
Billing
Getting Help
Chapter 10. Google Analytics
How Google Analytics Works
Setting Up Google Analytics
Signing Up
Setting Up Your Site for Tracking
A Snapshot of Your Web Traffic
The Executive Overview
Changing the Date Range
Exporting the Data
Printing a Report
Assessing Your Site
Your Most (and Least) Popular Pages
More Content Performance Reports
Fine-Tuning a Chart
Drill-Down Analysis
Goal Tracking
Creating a Goal
Reporting with Goals
Understanding Your Visitors
Where They Live and Who They Are
New and Returning Visitors
Browser Capabilities
Part Four: Gmail
Chapter 11. Gmail
Welcome to Gmail
Getting a Gmail Account
A Peek in the Gmail Window
Composing and Sending Messages
Formatting a Message with Rich Text
Adding File Attachments to Messages
Using Picasa to Send Photos by Gmail
Creating a Signature File
Receiving and Reading Gmail
Checking Your Gmail
Reading Your Gmail Messages
Spam, Spam, Spam, Spam
Gmail Mailbox Management
Archiving Messages
Taking Actions with Messages
Creating and Applying Message Labels
Mail Filters
Googling Your Gmail
Deleting Messages Forever
Printing Messages
The Contacts List
Manually Adding Contacts to Gmail
Importing Contacts from Other Mail Programs
Troubleshooting Importing Errors with Contacts
Editing and Deleting Gmail Contacts
Adjusting Your Account Settings
Mail Settings
Labels
Filters
Forwarding and POP
Account Settings
Other Cool Gmail Tricks
Gmail Keyboard Shortcuts
Turning Gmail into a Web-Based File Server
Three Other Ways of Reading Gmail
Using Gmail with a Different Mail Program
Auto-Forwarding Gmail Messages
Using Gmail with a News Reader
Part Five: Appendix
Appendix. The Google Wide Web
Sites That Use Google
Sites That Discuss Google
Index
商品描述(中文翻譯)
描述
Google.com 是互聯網上五個最受歡迎的網站之一,每天有數百萬人使用。當你在網上搜尋任何東西時,你肯定知道如何「Google 一下」。這樣做既快速又簡單。但你知道透過點擊「Google 搜尋」按鈕之外,你還能用這個世界上最好的搜尋引擎達成更多的事情嗎?
雖然你可以用 97 種語言與 Google 互動,並獲得 35 種語言的結果,但你無法從 Google 找到任何形式的使用手冊。幸運的是,我們這本暢銷書《Google: The Missing Manual》的第二版經過全面更新和大幅擴展,涵蓋了你可能想知道的所有有關 Google 的資訊,包括最新和最酷的功能(而且往往是最少使用的功能,Froogle 到底是什麼?)。書中甚至有一整章專門介紹 Gmail,Google 的免費電子郵件服務,提供高達 1 GB 的空間。
在這本客觀、智慧且幽默的指南中,Sarah Milstein 和 Rael Dornfest 提供了有關 Google 的完整資訊,從它的運作方式到如何更有效率地搜尋(不再需要滾動 168 頁似乎無關的結果);充分利用 Google 的一些不太為人知的功能,如 Google Print、Google Desktop 和 Google Suggest;讓你的網站在 Google 上列出;利用 AdWords 和 AdSense 賺錢;還有更多。
無論你是 Google 的新手還是每天多次使用的老手,你都一定能找到超越簡單搜尋的教程、技巧、竅門和工具,讓你成為 Google 的專家。
目錄
缺失的致謝
介紹
第一部分:使用 Google 搜尋
第 1 章 Google 101
Google 的核心:基本文本搜尋
如何更有效地使用 Google
獲得具體結果
引用短語
在結果中搜尋
And 與 Or
只說不
只說是
獲得運氣
兩個重要的 Google 特性
通配符
十字字限制
解讀你的結果
你的實際結果
你未詢問的內容
結果頁底部的內容
何時不使用 Google
九個非常酷的 Google 竅門
定義
計算器
電話簿
街道地圖
股票報價
專利、追蹤 ID 和其他數字好東西
天氣
問答
電影
最後的提示:Googleing Google
第 2 章 更優越的搜尋
隨你所願:設置偏好
介面語言
搜尋語言
安全搜尋過濾
結果數量
結果窗口
進階搜尋
精煉你的搜尋
頁面特定搜尋
主題特定搜尋
進階搜尋的強化版
按語言和國家搜尋
按城鎮搜尋
使用語法的花樣
搜尋標題
搜尋文本
搜尋錨點
在網站和域名內搜尋
搜尋 URL
誰連結到誰?
緩存
日期範圍
按檔案類型搜尋
搜尋相關內容
同義詞
大部分的工具和配件
混合語法
如何不混合語法
如何正確混合語法
Google URL 的結構
更改結果數量
更改介面語言
兩個 URL 竅門
第二部分:Google 工具
第 3 章 更深入的 Google 搜尋:圖片、新聞、地圖等
Google 圖片
搜尋圖片
閱讀你的圖片結果
Google 新聞
搜尋 Google 新聞
瀏覽 Google 新聞
自訂 Google 新聞
獲取新聞推送
Google 地圖
使用 Google 地圖
獲取方向
同時使用本地搜尋和地圖
Google 目錄
何時使用目錄
瀏覽目錄
搜尋目錄
Google Print
搜尋書籍
第 4 章 與他人一起 Google:群組和問答
Google 群組
何時使用 Google 群組
Google 群組的組織方式
Usenet 群組的組織方式
瀏覽 Google 群組
在 Google 群組中發佈消息
如何創建 Google 群組
Google 問答
何時使用 Google 問答
在你提問之前
提問
等待時
獲得答案
更改你的帳戶設置
第 5 章 使用 Google 購物
何時使用 Froogle
使用 Froogle 尋找商品
搜尋
進階 Froogle 搜尋
購物清單
第 6 章 Google 工具列
Google 工具列:更快搜尋
安裝 Google 工具列
使用搜尋框
你無法去除的兩個工具列按鈕
可選的工具列按鈕
其他具有 Google 功能的瀏覽器
Safari
Mozilla、Firefox 和 Netscape
另外兩個值得一提的瀏覽器
第 7 章 更多酷炫的 Google 工具