Complete Web Monitoring: Watching your visitors, performance, communities, and competitors (Paperback)

Alistair Croll, Sean Power

  • 出版商: O'Reilly
  • 出版日期: 2009-06-01
  • 定價: $1,650
  • 售價: 8.0$1,320
  • 語言: 英文
  • 頁數: 672
  • 裝訂: Paperback
  • ISBN: 0596155131
  • ISBN-13: 9780596155131
  • 相關分類: 行銷/網路行銷 Marketing
  • 立即出貨

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商品描述

Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions.

Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website.

With this book you will:

  • Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis
  • Find out your market's motivations with voice-of-the-customer research
  • Measure the health and availability of your website with synthetic testing and real-user monitoring
  • Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators
  • Understand how to assemble this data into clear reports tailored to your organization and audience

You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success.

"This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez." -- Imad Mouline, CTO of Gomez

商品描述(中文翻譯)

你真的了解你的網路存在嗎?你有信心訪客能使用你的網站嗎?你知道他們的動機嗎?網路社群如何看待你的公司?要快速創新和適應你的業務,你必須知道這些問題的答案。《完整網路監控》展示了如何測量你網路存在的每個方面,包括分析、後端效能、可用性、社群、客戶反饋和競爭分析,不論你是經營電子商務網站、社群、媒體平台還是軟體即服務公司。這本書的具體範例、清晰解釋和實用建議使其成為任何網站經營者必讀之物。

這本書將幫助你:
- 透過網路分析、分割、轉換和使用者互動分析,了解訪客如何使用和互動你的網站
- 透過顧客聲音研究,了解你市場的動機
- 透過合成測試和真實使用者監控,測量你網站的健康狀況和可用性
- 追蹤與你網路存在相關的社群,包括社交網路、論壇、部落格、微博客、維基和社交新聞聚合器
- 理解如何將這些數據組合成針對你的組織和受眾量身定制的清晰報告

你無法修復你不測量的問題。《完整網路監控》向你展示如何將錯失的機會、沮喪的使用者和不斷上升的成本轉化為網路成功。

"這是一本關於網站運作和人們需要了解的幾乎所有事情的非常全面的觀點。我希望讓每個Gomez的員工都必須閱讀這本書。" - Imad Mouline, Gomez的CTO