Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience
暫譯: 擴增實境與時尚產業：透過沉浸式體驗提升參與度
Plume, Cherniece J., Sun, Haoye, Murtaza, Soomal
相關主題
商品描述
Extended Reality and the Fashion Industry: Driving Engagement through Immersive Experience offers a comprehensive and forward-looking exploration of how immersive technologies are transforming fashion. Covering virtual, augmented and mixed reality, the book examines how XR reshapes design, storytelling, retail, identity and consumer psychology. It traces the historical evolution of fashion technologies, unpacks the emotional and behavioural dynamics of immersive environments, and analyses real-world case studies from leading brands experimenting with digital fashion, avatars, metaverse activations and phygital experiences.
By bridging theory, technology and practice, this book equips readers to navigate the rapidly evolving landscape of immersive fashion. It highlights strategic pathways for innovation, offers tools for evaluating consumer engagement, and demonstrates how XR can deepen emotional resonance and brand value. Readers gain insight into key theories - including presence, embodiment, flow and narrative transportation - while also engaging with critical issues such as privacy, inclusivity, sustainability, digital labour and algorithmic influence.
Written for fashion researchers, students, educators, digital designers, marketers, technologists and industry innovators, the book provides a clear, accessible framework for understanding the opportunities and challenges presented by XR. Ultimately, this book empowers readers to design, implement and critique immersive experiences in ways that are creative, ethical and future-focused.
商品描述(中文翻譯)
擴增實境與時尚產業：透過沉浸式體驗推動參與感，提供了一個全面且前瞻性的探索，說明沉浸式技術如何改變時尚。該書涵蓋虛擬實境、擴增實境和混合實境，探討XR如何重塑設計、敘事、零售、身份和消費者心理。它追溯了時尚技術的歷史演變，剖析沉浸式環境的情感和行為動態，並分析了來自領先品牌的真實案例研究，這些品牌正在實驗數位時尚、虛擬角色、元宇宙活動和實體數位體驗。
通過橋接理論、技術和實踐，本書使讀者能夠在快速演變的沉浸式時尚領域中導航。它突顯了創新的戰略途徑，提供評估消費者參與感的工具，並展示XR如何加深情感共鳴和品牌價值。讀者將深入了解關鍵理論，包括存在感、具身性、心流和敘事傳輸，同時也會接觸到隱私、包容性、可持續性、數位勞動和算法影響等重要議題。
本書為時尚研究者、學生、教育工作者、數位設計師、市場行銷人員、技術專家和產業創新者而寫，提供了一個清晰且易於理解的框架，以理解XR所帶來的機會和挑戰。最終，本書使讀者能夠以創意、倫理和未來導向的方式設計、實施和批判沉浸式體驗。
作者簡介
Cherniece J. Plume is a Course Director (Curriculum Lead) for Business Management and Entrepreneurship at the London College of Contemporary Arts. She was a former Course Director and Lecturer in Digital Marketing at Coventry University, UK.
Haoye Sun is a former Lecturer in Marketing at Coventry University, UK. She now works as a Data Analyst for Trivago.
Soomal Murtaza is a Software Engineer with a keen interest in Digital Marketing and Data Analytics.
作者簡介(中文翻譯)
Cherniece J. Plume 是倫敦當代藝術學院的商業管理與創業課程主任（課程負責人）。她曾擔任英國考文垂大學的數位行銷課程主任及講師。
Haoye Sun 是英國考文垂大學的前行銷講師。她目前在Trivago擔任數據分析師。
Soomal Murtaza 是一名軟體工程師，對數位行銷和數據分析有濃厚的興趣。
