Making Futures Work: Integrating Futures Thinking for Design, Innovation, and Strategy

Balagtas, Phil

  • 出版商: O'Reilly|英文2書85折
  • 出版日期: 2024-07-30
  • 定價: $1,800
  • 售價: 9.5$1,710
  • 貴賓價: 9.0$1,620
  • 語言: 英文
  • 頁數: 435
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1098148908
  • ISBN-13: 9781098148904
  • 立即出貨 (庫存=1)

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商品描述

Learn how to get started with Futures Thinking. With this practical guide, Phil Balagtas, founder of the Design Futures Initiative and the global Speculative Futures network, shows you how designers and futurists have made futures work at companies such as Atari, IBM, Apple, Disney, Autodesk, Lufthansa, and McKinsey & Company.

This book demystifies the process of Futures Thinking into a language that's practical and useful for both designers and strategists. You'll learn about Strategic Foresight for using ideas about the future to anticipate and prepare for change; explore Speculative Design to deal with the relationship between science, technology, and humans; and Design Fiction to explore and critique possible futures.

Balagtas also shares stories from his journey to build a global community and describes how he works with clients to reshape the futures vocabulary. With this guide, you'll learn how to:

  • Prepare your client, team, and/or audience for futures
  • Facilitate and work with the fundamental methods and frameworks
  • Gain advocacy and support within your organization
  • Provide measurable value from the process and outcomes
  • Build a futures culture and team
  • Sustain a culture and support system beyond projects

商品描述(中文翻譯)

學習如何開始進行未來思考。在這本實用指南中,設計未來倡議的創辦人Phil Balagtas以及全球Speculative Futures網絡的創辦人,向您展示了設計師和未來學家如何在Atari、IBM、Apple、Disney、Autodesk、Lufthansa和麥肯錫等公司中應用未來思維。

本書將未來思考的過程解密,以實用且對設計師和策略師都有用的語言進行介紹。您將學習到使用關於未來的想法來預測和應對變化的戰略前瞻;探索虛構設計以處理科學、技術和人類之間的關係;以及設計虛構來探索和評論可能的未來。

Balagtas還分享了他建立全球社區的旅程,並描述了他如何與客戶合作重塑未來的詞彙。通過這本指南,您將學習如何:

- 為您的客戶、團隊和/或觀眾做好未來準備
- 促進並運用基本方法和框架
- 在組織內獲得支持和支持
- 從過程和結果中提供可衡量的價值
- 建立未來文化和團隊
- 在項目之外維持文化和支持系統