Digital Disciplines: Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things (Hardcover)

Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky. Companies can develop a competitive edge through four digital disciplines information excellence, solution leadership, collective intimacy, and accelerated innovation that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders. * Operational excellence must now be complemented by information excellence leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization * Product leadership must be extended to solution leadership smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations * Customer intimacy is evolving to collective intimacy as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies * Traditional innovation is no longer enough accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences. Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.

利用數位技術實現競爭優勢，透過市場領先的流程、產品和服務、客戶關係以及創新。資訊科技如何實現競爭優勢？《數位紀律》詳細介紹了四種利用當今數位技術創造無與倫比的客戶價值的策略。本書以非技術性的語言描述了任何大型或小型公司都可以使用的藍圖，以基於對亞馬遜、Netflix和Uber等現代數位巨頭、Burberry、GE、Nike和Procter & Gamble等知名企業以及Alvio、Fruition Sciences、Opower和Quirky等較不知名的創新者的研究洞察為基礎，獲得或保持市場領導地位。公司可以通過四種數位紀律（資訊卓越、解決方案領導、集體親密和加速創新）利用雲計算、大數據和分析、移動和有線網絡、社交媒體和物聯網來開發競爭優勢。這四種紀律擴展並更新了Michael Treacy和Fred Wiersema在他們的暢銷商業經典《市場領導者的紀律》中最初定義的卓越運營、產品領導和客戶親密的價值紀律。 * 運營卓越現在必須與資訊卓越相輔相成，利用自動化、資訊、分析和複雜算法使流程更快、更好、更具成本效益，無縫融合數位和實體世界，並通過排放數據商業化等技術生成新的收入 * 產品領導必須擴展為解決方案領導，智能數位產品和服務從風力渦輪機和可穿戴設備到連接的醫療保健，彼此相連，與雲服務、社交網絡和合作夥伴生態系統相關聯，關注客戶成果，創造體驗和轉型 * 客戶親密正在演變為集體親密，面對面的關係不僅在線上進行，而且被集體分析以提供個別化的推薦和個性化服務，從書籍和電影到特定患者療法 * 傳統創新已經不夠，加速創新超越了開放創新，利用群眾外包、創意市場、創新網絡、挑戰和競賽經濟學，大幅改善流程、產品和關係 本書提供了一個策略框架、實證數據、案例研究、深入洞察和實用步驟，供任何企業在當今數位時代中追求市場領導地位。它探討了通過遊戲化等技術改進執行的方法，以及需要注意的陷阱，包括網絡安全、隱私和意外後果。現有企業或初創企業可以利用數位紀律來打破傳統的商業模式，通過創新的、數位化的價值主張在競爭激烈的市場中取勝。