The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems

Lewrick, Michael, Link, Patrick, Leifer, Larry

The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems

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商品描述

A radical shift in perspective to transform your organization to become more innovative

The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief--and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions.

This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups.

  • Explore the digitized future using new design criteria to create real value for the user
  • Foster radical innovation through an inspiring framework for action
  • Gather the right people to build highly-motivated teams
  • Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective
  • Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications

Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations--and individuals--to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.

商品描述(中文翻譯)

「以根本性的轉變觀點，將您的組織轉型為更具創新力量」
《設計思考實戰手冊》是一本實用指南，探討未來商業的方向。透過退一步並質疑現有的思維模式，我們可以清楚地看到現狀的缺陷。本手冊提供了您所需的工具和框架，以啟動數位轉型。設計思考是一種以強烈的使用者導向和快速迭代的方式，透過跨學科團隊解決棘手的問題。它同樣適用於重新設計產品、服務、流程、商業模式和生態系統。它自然地激發出根本性的創新，並激發出超越潛力的能力。作為競爭優勢的無與倫比來源，設計思考是引領產業轉型和演進的驅動力。

本書描述了設計思考如何應用於各種行業，並豐富了其他經過驗證的方法以及必要的工具和使用它們的知識。本書提供了解決常見挑戰（包括數位轉型）的解決方案，並以實用、高度視覺化的方式展示了設計思考如何融入管理、創新和初創企業中的敏捷方法。

- 使用新的設計準則探索數位化未來，為使用者創造真正的價值
- 透過激發人心的行動框架促進根本性創新
- 集結合適的人才，建立高度激勵的團隊

- 使用新工具和全新觀點應用設計思考、系統思考、大數據分析和精實創業
- 為數位流程和服務創建最小可行生態系統（MVE），例如在構建區塊鏈應用程序時至關重要

實用的框架、現實解決方案和根本性創新，融入全新的觀點，讓您有能力有意識地引領組織走向新的高度。從系統和運營到人員、項目、文化、數位化等等，這種寶貴的思維轉變為組織和個人做出偉大的事情鋪平了道路。當您準備讓您的組織邁出一大步時，《設計思考實戰手冊》將成為您實現更具創新力量的未來的實用指南。

作者簡介

Michael Lewrick, PhD, is an international speaker and teaches design thinking as a visiting professor at various universities, and author of Design Thinking: Radical Innovations in a Digitized World. Patrick Link, PhD, is Professor of Product Innovation and Chair of Industrial Engineering at Lucerne University of Applied Sciences in Switzerland. He is intensively involved in the development of agile methods in product management, design thinking and lean start-ups. Larry Leifer, PhD, is one of the founders of Design Thinking, and teaches in the d.school at Stanford University, where he is Professor of Mechanical Engineering Design. He is the Founding Director of the Hasso Plattner Design Thinking Research Program at Stanford.

作者簡介(中文翻譯)

Michael Lewrick博士是一位國際演講者，並在多所大學擔任設計思維的客座教授。他是《Design Thinking: Radical Innovations in a Digitized World》一書的作者。

Patrick Link博士是瑞士盧塞恩應用科學大學的產品創新教授和工業工程系主任。他積極參與產品管理、設計思維和精益創業等領域的敏捷方法開發。

Larry Leifer博士是設計思維的創始人之一，並在斯坦福大學的d.school擔任教職，同時也是機械工程設計的教授。他是斯坦福大學Hasso Plattner Design Thinking Research Program的創始主任。

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