Analytics and Big Data for Accountants

Lindell, Jim

  • 出版商: Wiley
  • 出版日期: 2020-12-03
  • 售價: $3,700
  • 貴賓價: 9.5$3,515
  • 語言: 英文
  • 頁數: 224
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 111978462X
  • ISBN-13: 9781119784623
  • 相關分類: 大數據 Big-data
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Why is big data analytics one of the hottest business topics today? This book will help accountants and financial managers better understand big data and analytics, including its history and current trends. It dives into the platforms and operating tools that will help you measure program impacts and ROI, visualize data and business processes, and uncover the relationship between key performance indicators.

Key topics covered include:

  • Evidence-based techniques for finding or generating data, selecting key performance indicators, isolating program effects
  • Relating data to return on investment, financial values, and executive decision making
  • Data sources including surveys, interviews, customer satisfaction, engagement, and operational data
  • Visualizing and presenting complex results