Strategic Management: Concepts and Cases, 4/e (IE-Paperback)

本書序言

• Mini-Cases: New mini-cases that are contemporary and more relevant to the global scenario have been added.
• Updated text: Enriched with addition of new Strategy in Practice vignettes to help students get an understanding of certain dynamics in the particular industry.
• New and updated questions: More than 25% of end-of-chapter questions are updated or revised.

本書特色

Original case studies illustrate strategic management topics in diverse business environments. Cases include Zoom versus Teams, Facebook and the U.S. Elections, Smart Phone Wars in 2021, Vivant Smart Home, ESPN in 2021, Uber Technologies, Tesla Panasonic Alliance, Amazon, Valient Pharmaceuticals, Walmart, Coke, Pepsi, Intel, Southwest, Nike, and more. We also provide author-created Case Notes, Discussion Questions, and PowerPoints to summarize key points for each case.

Mini-Cases provide students with a quick study on a particular company/firm. Each case has enough value for in-class discussions or brief written assignments.

Strategy Tools such as calculating a scale or experience curve, creating a net promoter score, and animations teach students to apply different theories and frameworks by actually "doing" analysis to help them make strategic decisions.

Strategy in Practice vignettes will help students get an understanding of certain dynamics in the particular industry.

Career Readiness Tools link course concepts to career readiness in the real world and provide tips on landing a job and succeeding in your role via career sidebars and author Strategy and Your Career videos for each chapter.

本書序言

- 新增了當代且與全球情境更相關的小案例。
- 內容更新：增加了新的「實踐策略」小片段，幫助學生了解特定行業的某些動態。
- 新增和更新的問題：超過25％的章末問題已經更新或修訂。

本書特色

- 原創案例研究展示了多樣化的商業環境中的戰略管理主題。案例包括Zoom對陣Teams、Facebook和美國選舉、2021年的智能手機戰爭、Vivant智能家居、2021年的ESPN、Uber Technologies、Tesla Panasonic Alliance、Amazon、Valient Pharmaceuticals、Walmart、Coke、Pepsi、Intel、Southwest、Nike等。我們還提供作者創作的案例筆記、討論問題和PowerPoints，以總結每個案例的要點。

- 小案例研究為學生提供了關於特定公司/企業的快速學習。每個案例都有足夠的價值進行課堂討論或簡短的書面作業。

- 策略工具，例如計算規模或經驗曲線、創建淨推薦評分和動畫，教導學生通過實際「做」分析來應用不同的理論和框架，以幫助他們做出戰略決策。

- 「實踐策略」小片段將幫助學生了解特定行業的某些動態。

- 職業準備工具將課程概念與現實世界中的職業準備相結合，並通過職業側欄和作者的「策略與職業」視頻為每章提供就業和在職成功的提示。

Jeffrey H. Dyer, Paul C. Godfrey, Robert J. Jensen, David J. Bryce
Brigham Young University, Marriott School

Jeffrey H. Dyer, Paul C. Godfrey, Robert J. Jensen, David J. Bryce
布里格姆楊大學，萬豪商學院

1 What Is Business Strategy?
2 Analysis of the External Environment: Opportunities and Threats
3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage
4 Cost Advantage
5 Differentiation Advantage
6 Corporate Strategy
7 Vertical Integration and Outsourcing
8 Strategic Alliances
9 International Strategy
10 Innovative Strategies That Change the Nature of Competition
11 Competitive Strategy and Sustainability
12 Implementing Strategy
13 Corporate Governance and Ethics
14 Strategy and Society
APPENDIX A Data Sources for Analysis
APPENDIX B 20 Valuable Financial Ratios for Strategic Analysis

CASE 1 Walmart Stores: Gaining and Sustaining Competitive Advantage
CASE 2 Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry
CASE 3A ESPN in 2015: Continued Dominance in Sports Television?
CASE 3B ESPN and ESPN+ in 2021: Challenges of Growth
CASE 4 Southwest Airlines: Flying High with Low Costs
CASE 5 Harley-Davidson: Growth Challenges Ahead
CASE 6 Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values
CASE 7 Nike: Sourcing and Strategy in Athletic Footwear
CASE 8 AT&T and Apple: A Strategic Alliance
CASE 9 Competing with Free in Video Communications: Zoom vs the Tech Giants--Microsoft Teams, Google Meets, Apple FaceTime, and WhatsApp (Facebook)
CASE 10A Tesla Motors: Disrupting the Auto Industry?
CASE 10B Tesla and Panasonic's Strategic Partnership: By Jeff Dyer and Gordon Scott
CASE 11A Smartphone Wars in 2013
CASE 11B Smartphone Wars in 2021
CASE 12 Lincoln Electric: Aligning for Global Growth
CASE 13 ICARUS Revisited: The Rise and Fall of Valeant Pharmaceuticals
CASE 14 Safe Water Network: Mastering the Model at Dzemeni
CASE 15 Facebook at a Crossroads: Russian Interference in the 2016 U.S. Election
CASE 16 Uber

1 什麼是商業策略？
2 外部環境分析：機會與威脅
3 內部分析：優勢、劣勢和競爭優勢
4 成本優勢
5 差異化優勢
6 公司策略
7 垂直整合與外包
8 策略聯盟
9 國際策略
10 改變競爭性質的創新策略
11 競爭策略和可持續性
12 策略實施
13 公司治理與道德
14 策略與社會
附錄A 分析的資料來源
附錄B 20個用於戰略分析的有價值的財務比率

案例1 沃爾瑪商店：獲得和維持競爭優勢
案例2 可口可樂和百事可樂：碳酸飲料行業的變化景觀
案例3A 2015年的ESPN：在體育電視領域持續佔據主導地位？
案例3B 2021年的ESPN和ESPN+：成長的挑戰
案例4 西南航空：以低成本高飛
案例5 Harley-Davidson：面臨的成長挑戰
案例6 Ecolab和Nalco收購：通過共享價值實現可持續優勢
案例7 Nike：體育鞋類產品的採購和策略
案例8 AT&T和蘋果：戰略聯盟
案例9 在視頻通訊中與免費競爭：Zoom vs 技術巨頭--Microsoft Teams、Google Meets、Apple FaceTime和WhatsApp（Facebook）
案例10A 特斯拉汽車：顛覆汽車行業？
案例10B 特斯拉和松下的戰略合作：Jeff Dyer和Gordon Scott撰寫
案例11A 2013年的智能手機戰爭
案例11B 2021年的智能手機戰爭
案例12 林肯電氣：為全球增長而調整
案例13 ICARUS再訪：Valeant製藥的興衰
案例14 安全水網絡：在Dzemeni掌握模式
案例15 Facebook在十字路口：俄羅斯干預2016年美國選舉
案例16 Uber