Strategic Management:Competitiveness & Globalization Concepts & Cases, 14/e (AE-Paperback)

本書序言

●ALL MATERIAL IN THIS EDITION IS COMPLETELY UPDATED TO REFLECT THE LATEST CHANGES IN THE FIELD. To ensure this text highlights the most current strategic management developments, the authors have exhaustively searched countless research journals, business periodicals, blogs and company websites from six continents. This edition now includes more than 1,500 references to works published since the last edition went to press. New content provides more than 480 citations from 2022, more than 560 from 2021, more than 300 in 2020 and more than 150 from 2019.
●INCREASED EMPHASIS ON TOPICS OF IMPORTANCE TO SOCIETY PREPARES STUDENTS FOR WORK CHALLENGES. Customers, shareholders, employees, government regulators and NGOs increasingly expect business organizations to behave responsibly. To prepare students, this edition now contains increased or new content on stakeholder-oriented strategic management and corporate social responsibility, including CSR, ESG, sustainability and greenwashing. Revisions also address nonmarket strategies, diversity, benefit corporations and B-corp certification.
●NEW COVERAGE REFLECTS THE STRATEGIC IMPLICATIONS OF DIGITAL TECHNOLOGIES. New, expanded or revised content discusses digital strategies, digital platforms, artificial intelligence, cryptocurrencies, big data and the metaverse.
●DRAMATICALLY INCREASED COVERAGE HIGHLIGHTS IMPORTANT GLOBAL TRENDS AND INFLUENCES. With this new content, students clearly see how much of what is happening in the world has implications for strategic management. This edition discusses critical, current global topics such as global supply chains, global value chains, cross-border learning, inflation, global conflict and war, protectionism and COVID-19.
●EXAMPLES HIGHLIGHT SOME OF THE MOST OF THE HIGHEST PROFILE COMPANIES IN THE WORLD USING CURRENT STRATEGIC MANAGEMENT PRACTICES. Examples from familiar companies capture student attention. Students find numerous examples from organizations such as Tesla, Meta Platforms, BlackRock, Pfizer, Google, UPS, Starbucks, Netflix, Peloton and Harley-Davidson.
●FRESH NEW "STRATEGIC FOCUS" SEGMENTS EMPHASIZE THE HOW BUSINESSES APPLY KEY CONCEPTS. Students examine insights from interesting, international strategy leaders in today's business world. These segments review the actual decisions these leaders have implemented, and students explore how these decisions influence strategy within a variety of organizations.
●MINI-CASES IN EVERY CHAPTER PROMPT MEANINGFUL DISCUSSION AND ANALYSIS. Thirteen mini-cases -- one for each chapter -- provide rich content that serves as a catalyst for thoughtful class discussion or individual or group analysis. A set of thought-provoking questions following each mini-case guides analysis and discussion.
●MINDTAP DIGITAL LEARNING SUITE ENGAGES AND TEACHES STUDENTS TO THINK LIKE MANAGERS. You can streamline planning with a fully customizable learning path designed specifically for your strategic management course. MindTap offers engaging activities, including multimedia quizzing, directed cases and branching exercises. You can even create a collaborative work environment in which students can complete case analysis projects. You can also easily track student progress in real time with measurable learning objectives and analytics.
●TWENTY, NEW AND CURRENT CASE STUDIES HIGHLIGHT BUSINESSES THROUGHOUT THE WORLD. This edition offers 20 leading business cases carefully selected by the authors. These new cases cover several U.S. and international businesses and are drawn from a variety of industries.
●EXPANDED COVERAGE AND RECENT EXAMPLES ADDRESS THE IMPACT OF CONTEMPORARY TRENDS AND EVENTS. New coverage addresses emerging and critical topics, such as activist investors, corporate social responsibility (CSR, ESG), stakeholder-oriented strategic management and protectionism. Students also study digitalization, including digital platforms, digital strategies, big data and the metaverse. In addition, new content highlights global value chains, cryptocurrencies, artificial intelligence, COVID-19, inflation, strategic human capital and diversity.

本書特色

●GLOBAL EXAMPLES ENCOMPASS IMPORTANT COMPANIES BASED OUTSIDE THE U.S. This edition truly offers a worldwide perspective with an abundance of examples draw from international companies, including Airbus, Sony, Carrefour, Softbank, Nestlé, Piclo Flex, Tata Group, Rio Tinto Group, Unilever, IKEA, Komatsu, Toyota, Honda, Aldi, Lenovo, Volkswagen and Samsung.
●THE LATEST RESEARCH, CURRENT FINDINGS AND NEW CASES KEEP MATERIAL IMMEDIATELY RELEVANT TO STUDENTS. This edition integrates today's most current research and developments to ensure content is engaging. Twenty new cases focus on a variety of topics, organizational settings and industries to emphasize the practicality of what students are learning.