Data Analytics: Effective Methods for Presenting Results
暫譯: 數據分析：有效的結果呈現方法

Samaddar, Subhashish, Nargundkar, Satish

Data Analytics: Effective Methods for Presenting Results
  • 出版商: Auerbach Publication
  • 出版日期: 2019-02-28
  • 售價: $3,440
  • 貴賓價: 9.5 折 $3,268
  • 語言: 英文
  • 頁數: 158
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1138035483
  • ISBN-13: 9781138035485
  • 相關分類: Data Science

    • 海外代購書籍(需單獨結帳)

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商品描述

If you are a manager who receives the results of any data analyst's work to help with your decision-making, this book is for you. Anyone playing a role in the field of analytics can benefit from this book as well.

In the two decades the editors of this book spent teaching and consulting in the field of analytics, they noticed a critical shortcoming in the communication abilities of many analytics professionals. Specifically, analysts have difficulty in articulating in business terms what their analyses showed and what actionable recommendations were made. When analysts made presentations, they tended to lapse into the technicalities of mathematical procedures, rather than focusing on the strategic and tactical impact and meaning of their work. As analytics has become more mainstream and widespread in organizations, this problem has grown more acute.

Data Analytics: Effective Methods for Presenting Results tackles this issue. The editors have used their experience as presenters and audience members who have become lost during presentation. Over the years, they experimented with different ways of presenting analytics work to make a more compelling case to top managers. They have discovered tried and true methods for improving presentations, which they share. The book also presents insights from other analysts and managers who share their own experiences. It is truly a collection of experiences and insight from academics and professionals involved with analytics.

The book is not a primer on how to draw the most beautiful charts and graphs or about how to perform any specific kind of analysis. Rather, it shares the experiences of professionals in various industries about how they present their analytics results effectively. They tell their stories on how to win over audiences. The book spans multiple functional areas within a business, and in some cases, it discusses how to adapt presentations to the needs of audiences at different levels of management.

商品描述(中文翻譯)

如果您是一位經理，收到任何數據分析師的工作結果以協助您的決策，那麼這本書就是為您而寫的。任何在分析領域中扮演角色的人都能從這本書中受益。

在這本書的編輯在分析領域教學和諮詢的二十年中，他們注意到許多分析專業人士在溝通能力上存在一個關鍵的缺陷。具體來說，分析師在用商業術語表達他們的分析結果和可行建議時遇到了困難。當分析師進行報告時，他們往往會陷入數學程序的技術細節，而不是專注於他們工作的戰略和戰術影響及意義。隨著分析在組織中變得越來越主流和普遍，這個問題變得更加嚴重。

《數據分析：有效的結果呈現方法》針對這個問題。編輯們利用他們作為報告者和觀眾的經驗，分享了在報告中迷失的經歷。多年來，他們嘗試了不同的方式來呈現分析工作，以便向高層經理提出更具說服力的案例。他們發現了一些行之有效的改進報告的方法，並與讀者分享。這本書還呈現了其他分析師和經理的見解，他們分享了自己的經驗。這確實是一部來自學術界和分析專業人士的經驗和見解的合集。

這本書並不是關於如何繪製最美麗的圖表或進行任何特定類型分析的入門書。相反，它分享了各行各業專業人士如何有效呈現其分析結果的經驗。他們講述了如何贏得觀眾的故事。這本書涵蓋了企業內多個功能領域，在某些情況下，它還討論了如何根據不同管理層級觀眾的需求調整報告。

作者簡介

Subhashish Samaddar, PhD, Certified Analytics Professional (CAP(R)), is a professor of business analytics and operations management in the managerial sciences department of the J. Mack Robinson College of Business at Georgia State University, Atlanta, Georgia, where he was the founding academic director of MS analytics program. He served on the INFORMS' team that created the CAP certification examination administered globally and coedited its first guide book. An internationally reputed and multiple award-winning researcher, teacher, and speaker, he specializes in business analytics, operations and organizational knowledge management, and decision­ making. A veteran of more than 25 years and a consultant in analytics, he has helped many U.S. organizations-Fortune 100, privately held and governmental agencies-with their analytical needs. He currently teaches business analytics and research methods to undergraduates, MBA and executive master's and doctoral students, and corporate clients.

Satish Nargundkar, PhD, is a professor of business analytics in the J. Mack Robinson College of Business at Georgia State University, Atlanta. Over the past three decades, he has helped large and small companies improve their decision-making through analytics. A recipient of multiple awards for teaching and research, he has over 25 years of experience in the areas of analytics, process improvement, and decision support. His research interests are multidisciplinary and include supply chain management, quantitative methods, and the improvement of teaching methods. He is passion­ ate about excellence in teaching and is sought after as an instructor in executive programs. In his spare time, he enjoys reading, traveling, and photography, and is an instructor in martial arts.

作者簡介(中文翻譯)

Subhashish Samaddar博士，認證分析專業人員 (CAP(R))，是喬治亞州立大學J. Mack Robinson商學院管理科學系的商業分析與運營管理教授，曾擔任MS分析課程的創始學術主任。他曾參與INFORMS團隊，創建了全球範圍內實施的CAP認證考試，並共同編輯了其第一本指南書。作為一位國際知名且多次獲獎的研究者、教師和演講者，他專注於商業分析、運營與組織知識管理以及決策制定。擁有超過25年的經驗，並擔任分析顧問，他幫助了許多美國組織，包括《財富》100強、私營企業和政府機構，滿足其分析需求。他目前教授商業分析和研究方法，對象包括本科生、MBA及高階碩士和博士生，以及企業客戶。

Satish Nargundkar博士，是喬治亞州立大學J. Mack Robinson商學院的商業分析教授。在過去的三十年中，他幫助大小公司通過分析改善其決策制定。他因教學和研究獲得多項獎項，擁有超過25年的分析、流程改進和決策支持領域的經驗。他的研究興趣跨學科，涵蓋供應鏈管理、定量方法和教學方法的改進。他對卓越教學充滿熱情，並在高階課程中受到廣泛邀請擔任講師。在空閒時間，他喜歡閱讀、旅行和攝影，並且是一名武術教練。

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