Get Up to Speed With Online Marketing: How to Use Websites, Blogs, Social Networking and More to Promote Your Business (Paperback)
暫譯: 快速掌握線上行銷:如何利用網站、部落格、社交網路等推廣您的業務 (平裝本)
Jon Reed
- 出版商: Pearson Education
- 出版日期: 2014-03-17
- 售價: $1,140
- 貴賓價: 9.5 折 $1,083
- 語言: 英文
- 頁數: 275
- 裝訂: Paperback
- ISBN: 129200116X
- ISBN-13: 9781292001166
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相關分類:
行銷/網路行銷 Marketing
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商品描述
'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, The Guardian ONLINE MARKETING - CAN YOUR BUSINESS AFFORD TO BE WITHOUT IT? If you want to grow your business, how do you get the word out about your product or service? By going where your market is - and these days, that's online. This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to: * Design your website - how to create a site and make sure your customers can find it* Use social media to your advantage - how to reach your market on Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram and more* Create engaging online content - how to publish valuable, interesting and sharable content for your blog, podcast and website* Develop an online marketing plan - build your customised plan and measure your results Covering every major online platform, and some smaller ones too, Get Up to Speed with Online Marketing will show you exactly how to maximise each one and develop a cohesive, effective online strategy with a limited budget, or even for free! 'Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.' Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association
商品描述(中文翻譯)
「不參與社交媒體革命就是錯過機會。Jon Reed 真的了解這一點,並向你展示如何參與其中。」— Suzanne Moore,《衛報》專欄作家
線上行銷 - 你的業務能夠沒有它嗎?
如果你想要擴展業務,該如何讓人們知道你的產品或服務?答案就是去你的市場所在的地方,而如今,那就是線上。這本線上行銷的逐步指南簡單明瞭,易於理解,並展示了簡單、實惠且有效的方法來:
* 設計你的網站 - 如何創建一個網站並確保你的客戶能找到它
* 利用社交媒體的優勢 - 如何在 Facebook、Twitter、LinkedIn、Pinterest、Google+、Instagram 等平台上接觸你的市場
* 創建引人入勝的線上內容 - 如何為你的部落格、播客和網站發佈有價值、有趣且易於分享的內容
* 制定線上行銷計劃 - 建立你的自訂計劃並衡量你的結果
《Get Up to Speed with Online Marketing》涵蓋了每個主要的線上平台,還有一些較小的平台,將向你展示如何最大化每一個平台的效益,並在有限的預算下,甚至免費地發展一個連貫且有效的線上策略!
「充滿實用的、直截了當的見解,讓你不僅能跟上步伐,還能領先一步。」— Justin Cooke,POSSIBLE 首席執行官及英國互動媒體協會主席