Get Up to Speed With Online Marketing: How to Use Websites, Blogs, Social Networking and More to Promote Your Business (Paperback)

Jon Reed

  • 出版商: Pearson Education
  • 出版日期: 2014-03-17
  • 售價: $1,140
  • 貴賓價: 9.5$1,083
  • 語言: 英文
  • 頁數: 275
  • 裝訂: Paperback
  • ISBN: 129200116X
  • ISBN-13: 9781292001166
  • 相關分類: 行銷/網路行銷 Marketing
  • 立即出貨 (庫存=1)

商品描述

'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, The Guardian ONLINE MARKETING - CAN YOUR BUSINESS AFFORD TO BE WITHOUT IT? If you want to grow your business, how do you get the word out about your product or service? By going where your market is - and these days, that's online. This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to: * Design your website - how to create a site and make sure your customers can find it* Use social media to your advantage - how to reach your market on Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram and more* Create engaging online content - how to publish valuable, interesting and sharable content for your blog, podcast and website* Develop an online marketing plan - build your customised plan and measure your results Covering every major online platform, and some smaller ones too, Get Up to Speed with Online Marketing will show you exactly how to maximise each one and develop a cohesive, effective online strategy with a limited budget, or even for free! 'Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.' Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association

商品描述(中文翻譯)

「不參與社交媒體革命就會錯失良機。Jon Reed真正理解這一點,並向您展示如何參與其中。」──《衛報》專欄作家Suzanne Moore

網路行銷 - 您的企業能承受不使用它嗎?如果您想要讓您的企業成長,該如何宣傳您的產品或服務?透過前往您的目標市場所在的地方 - 而現在,那就是網路。這本逐步指南對於網路行銷非常直接、易於理解,並展示了簡單、負擔得起且有效的方法,包括:

- 設計您的網站 - 如何建立一個網站並確保您的客戶能夠找到它
- 充分利用社交媒體 - 如何在Facebook、Twitter、LinkedIn、Pinterest、Google+、Instagram等平台上接觸您的目標市場
- 創造引人入勝的網路內容 - 如何發佈有價值、有趣且可分享的內容於您的部落格、播客和網站
- 制定網路行銷計劃 - 建立您的定制計劃並衡量您的成果

涵蓋了每個主要的網路平台,以及一些較小的平台,「快速上手網路行銷」將向您展示如何最大化每個平台,並以有限的預算,甚至免費地制定一個統一且有效的網路策略!

「充滿實用、直截了當的見解,不僅讓您跟上潮流,還能領先一步。」──POSSIBLE首席執行官兼英國互動媒體協會主席Justin Cooke