The Platform Business Navigator
暫譯: 平台商業導航器

Wortmann, Felix, Jung, Sven, Gassmann, Oliver

The Platform Business Navigator
  • 出版商: FT Publishing International
  • 出版日期: 2024-06-13
  • 售價: $1,600
  • 貴賓價: 9.8 折 $1,568
  • 語言: 英文
  • 頁數: 296
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1292466189
  • ISBN-13: 9781292466187
  • 相關分類: 企業資源規劃 Erp
  • 相關翻譯: 平臺商業指南 (簡中版)

    • 無法訂購

商品描述

Platform companies like Amazon, Alibaba, Apple or Google dominate today's economy, and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks, thereby outperforming traditional asset-heavy companies.

  • Amazon and Alibaba are facilitators of transactions between sellers and buyers
  • Apple connects app developers with app users
  • Google facilitates transactions between ordinary web surfers and advertisers.

Every product, service, and retail business has the potential to become a platform business, and The Platform Business Navigator will show you how. With a 5-step framework and 88 different patterns to follow, you can avoid common mistakes and ensure your business strategy works.

Suitable for entrepreneurs, executives, product managers, and business leaders, you'll also discover a huge variety of different business case studies. You can also find additional content online including videos, a platform canvas and a white paper to delve deeper.

商品描述(中文翻譯)

平台公司如 Amazon、Alibaba、Apple 或 Google 在當今經濟中佔據主導地位，全球十大最有價值的公司中有八家遵循平台商業模式。平台企業作為數位中介，利用網絡的力量，從而超越傳統的重資產公司。

- Amazon 和 Alibaba 是賣家與買家之間交易的促進者
- Apple 將應用程式開發者與應用程式使用者連接起來
- Google 促進普通網路使用者與廣告商之間的交易

每個產品、服務和零售業務都有潛力成為平台企業，而《The Platform Business Navigator》將告訴你如何做到這一點。透過五步驟框架和 88 種不同的模式，你可以避免常見的錯誤，確保你的商業策略有效。

本書適合企業家、高層主管、產品經理和商業領導者，你還將發現各種不同的商業案例研究。你也可以在線找到額外內容，包括影片、平台畫布和白皮書，以深入探討。

作者簡介

Felix Wortmann is Professor, Senior Lecturer, and Vice Director at the Institute of Technology Management of the University of St. Gallen (HSG). Moreover, he is the Scientific Director of the Bosch IoT Lab, a collaboration between HSG, ETH Zurich and the Bosch Group.

Sven Jung has worked on platform business models at the Bosch IoT Lab for more than 3.5 years and currently works in innovation and strategy for the Bosch Group. He holds a PhD from the University of St. Gallen and was a Visiting Fellow at Harvard University.

Oliver Gassmann is Full Professor at the University of St. Gallen, Director of its Institute of Technology Management (ITEM) and a thought leader in the field of innovation. His book The Business Model Navigator became a global bestseller and he has founded several spin-off companies and is acting in various boards of international companies and institutions. Gassmann has been recognized as one of the most active innovation scholars (IAMOT), as one of the leading economists of Germany (FAZ).

作者簡介(中文翻譯)

費利克斯·沃特曼是聖加侖大學（HSG）技術管理研究所的教授、高級講師及副主任。此外，他還是博世物聯網實驗室的科學主任，該實驗室是聖加侖大學、蘇黎世聯邦理工學院（ETH Zurich）和博世集團之間的合作項目。

斯文·容克在博世物聯網實驗室從事平台商業模式的研究已有超過3.5年，目前在博世集團從事創新和策略工作。他擁有聖加侖大學的博士學位，並曾擔任哈佛大學的訪問學者。

奧利弗·加斯曼是聖加侖大學的全職教授，技術管理研究所（ITEM）的主任，並且是創新領域的思想領袖。他的著作《商業模式導航者》成為全球暢銷書，他創立了幾家衍生公司，並在多家國際公司和機構的董事會中擔任職務。加斯曼被認可為最活躍的創新學者之一（IAMOT），以及德國的領先經濟學家之一（FAZ）。

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