The Essential Guide to Flash CS4 (Paperback)

Cheridan Kerr, Jonathan Keats

  • 出版商: Friends of Ed
  • 出版日期: 2009-08-27
  • 定價: $1,500
  • 售價: 2.0$299
  • 語言: 英文
  • 頁數: 432
  • 裝訂: Paperback
  • ISBN: 1430223537
  • ISBN-13: 9781430223535
  • 立即出貨(限量) (庫存=1)

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商品描述

If you're familiar with the basics of Flash, then The Essential Guide to Flash CS4 will take you further in all aspects of the application, animation, sound, 3D, Inverse Kinematics, the drawing tools, ActionScript, and much more. This book takes all the good bits of Flash CS4 and demonstrates them in methodical and intuitive exercises full of hints and tips for streamlining the creative process. Jump straight into Flash CS4 and start working on real life examples that you can customize to suit your needs.

  • Demystifies Flash CS4explaining new features deep diving through old favorites
  • Streamlines the production of cutting edge Flash CS4 animations and applications
  • Provides a unique commercial perspective in compelling Flash productions.

This book is for intermediate Flash CS4 users as well as the more advanced user who wants to learn about using Flash CS4's awesome new capabilities, such as motion tweening and kinematics poses.

Each chapter has a number of exercises that contribute to an overall project. The exercises are fun and compelling and allow you to place your own creative stamp on them, while still following the steps to completion.

The final chapter focuses on bringing the exercise output together in an overall campaign consisting of a website featuring advanced flash components and advertising banners.

An underlying theme of the book is marketing a website online. It discusses industry standards for banner campaigns (banner weight, fps etc), effective website marketing techniques, and delves into search engine optimization and search engine marketing.

What you'll learn

  • Learn the unique capabilities of Flash CS4 and how to apply them in real life scenarios
  • Partner Flash CS4 with open source programs and international publisher standards to create compelling and rich user experiences.
  • Incorporate different technologies into Flash CS4 applications seamlessly to make the overall Flash build less arduous.
  • Harness your creativity to make your ideas come to life.
  • Ensure that these ideas will have marketing legs and adhere to W3C standards.
  • Get the edge above your competitors.

Who is this book for?

This book is for designers and developers who are familiar with Flash but want to push the boundaries of what Flash CS4 is capable of. You have the vision and the ideas of what you want to do, but you are unsure of just how to do it.

This book explores in depth the effects of partnering Flash CS4 with other Adobe products, such as Fireworks and Photoshop, but also delves deeply into partnering Flash CS4 with cutting edge open source programs, such as Papervision, and how to create unique rich media executions in partnership with companies such as EyeBlaster.

商品描述(中文翻譯)

如果您對Flash的基礎知識已經很熟悉,那麼《Flash CS4必備指南》將帶您深入了解應用程式的各個方面,包括動畫、音效、3D、反向運動學、繪圖工具、ActionScript等等。本書將Flash CS4的優點進行系統和直觀的演練,並提供了許多提示和技巧,以簡化創作過程。立即開始使用Flash CS4,並開始進行真實案例的工作,您可以根據自己的需求進行自定義。

本書適合中級Flash CS4用戶以及希望了解如何使用Flash CS4的新功能(如運動Tweening和運動學姿勢)的高級用戶。每個章節都有一些練習,這些練習對整個項目有所貢獻。這些練習有趣且引人入勝,讓您可以在其中加入自己的創意,同時按照步驟完成。

最後一章專注於將練習輸出結合在一個整體活動中,該活動包括一個網站,其中包含高級Flash元件和廣告橫幅。

本書的一個基本主題是在線營銷網站。它討論了橫幅廣告活動的行業標準(橫幅重量、fps等),有效的網站營銷技巧,並深入探討了搜索引擎優化和搜索引擎營銷。

您將學到什麼:
- 學習Flash CS4的獨特功能,並在實際情境中應用它們
- 將Flash CS4與開源程式和國際發行標準相結合,創建引人入勝和豐富的用戶體驗
- 無縫地將不同技術融入Flash CS4應用程式,使整體Flash構建更加輕鬆
- 發揮創造力,讓您的想法變為現實
- 確保這些想法具有市場競爭力並符合W3C標準
- 在競爭對手之上取得優勢

這本書適合設計師和開發人員,他們對Flash已經很熟悉,但想要突破Flash CS4的能力界限。您對自己想要做的事情有願景和想法,但不確定該如何實現。本書深入探討了將Flash CS4與其他Adobe產品(如Fireworks和Photoshop)結合的效果,並深入研究了將Flash CS4與尖端開源程式(如Papervision)結合以及如何與EyeBlaster等公司合作創建獨特的豐富媒體執行方案。