Mastering Search Analytics: Measuring SEO, SEM and Site Search (Paperback)

Brent Chaters

  • 出版商: O'Reilly
  • 出版日期: 2011-11-22
  • 定價: $1,400
  • 售價: 1.4$199
  • 語言: 英文
  • 頁數: 400
  • 裝訂: Paperback
  • ISBN: 1449302653
  • ISBN-13: 9781449302658
  • 相關分類: 搜尋引擎優化 SEO
  • 立即出貨

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商品描述

Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site’s search rankings, but to attract the right people and increase your conversion rate.

Learn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategy’s return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering Search Analytics shows you how to gain better traffic and more revenue through your search efforts.

  • Focus on conversion and usability—not on driving larger volumes of traffic
  • Track the performance of your SEO and paid search keywords
  • Apply techniques to monitor what your competitors are doing
  • Understand the differences between mobile and desktop search
  • Learn how social media impacts your search rankings and results
  • Audit your site for problems that can affect users and search spiders
  • Create dashboards and expanded reports for all of your search activities

商品描述(中文翻譯)

許多公司仍然將搜索引擎優化(SEO)和付費搜索視為獨立的項目。這本深入指南將向您展示如何將這些計劃作為綜合策略的一部分,不僅可以提高您網站的搜索排名,還可以吸引合適的人群並提高轉化率。

學習如何使用各種分析工具來測量、測試、分析和解釋所有搜索數據。獲得您需要的知識來確定策略的投資回報。《掌握搜索分析》適合搜索專家、網站管理員和搜索營銷經理,它向您展示如何通過搜索努力獲得更多流量和更多收入。

重點放在轉化和可用性上,而不是追求更大量的流量
追踪您的SEO和付費搜索關鍵詞的表現
應用技巧來監控競爭對手的行動
了解移動搜索和桌面搜索之間的差異
了解社交媒體如何影響您的搜索排名和結果
審核您的網站以解決可能影響用戶和搜索引擎蜘蛛的問題
為您的所有搜索活動創建儀表板和擴展報告