Create and Deliver a Killer Product Demo: Tips and Tricks to Wow Your Customers
暫譯: 創建並呈現引人注目的產品演示：讓客戶驚豔的技巧與秘訣
Oscar Santolalla
- 出版商: Apress
- 出版日期: 2018-12-11
- 售價: $1,370
- 貴賓價: 9.5 折 $1,302
- 語言: 英文
- 頁數: 104
- 裝訂: Paperback
- ISBN: 1484239539
- ISBN-13: 9781484239537
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商品描述
Create great product demos and sell more of your product with the strategies and inspiration in this book. Insightful interviews are presented with professionals who are giving killer product demos in several types of businesses today. The strategies taught in this book are based on the analysis of product demos that made history and brought millions to their companies (Apple, Intel, Microsoft, Tesla, and more).
Every day thousands of companies give demos to sell their products. In pre-sales for enterprise software a bad demo can make your product look too complex to the point where decision makers won't buy it. In Software-as-a-Service (SaaS) you need to quickly convert signups into active and paying users. At a product launch event you want a perfect demo that is both persuasive and memorable. Remember Steve Jobs?
What You'll Learn
- Apply a simple step-by-step method to create effective product demonstrations
- Know the 5 steps to create a wow moment
- Study the first exhaustive analysis of product demos that made history: Douglas Engelbart’s Mother of All Demos; Steve Job’s Macintosh, iPod, and iPhone; and many more
- Avoid common mistakes and maximize your presence as a technical presenter
- Align your demo with your sales process in enterprise software, Software-as-a-Service (SaaS), mobile apps, etc.
- Be aware of trends in technology for product demos
Who This Book Is For
Startup entrepreneurs, sales engineers, executive or sales representatives, and other professionals
商品描述(中文翻譯)
創造出色的產品示範，並透過本書中的策略和靈感來銷售更多產品。本書中呈現了與專業人士的深刻訪談，他們在當今多種業務中提供令人驚豔的產品示範。本書所教授的策略基於對歷史上那些創造了輝煌成就並為公司帶來數百萬收益的產品示範的分析（如 Apple、Intel、Microsoft、Tesla 等）。
每天都有成千上萬的公司進行示範以銷售他們的產品。在企業軟體的預售階段，一個糟糕的示範可能會讓你的產品看起來過於複雜，以至於決策者不會購買。在軟體即服務（Software-as-a-Service, SaaS）中，你需要迅速將註冊用戶轉換為活躍且付費的用戶。在產品發布活動中，你希望有一個既具說服力又令人難忘的完美示範。還記得史蒂夫·喬布斯嗎？
你將學到的內容：
- 應用簡單的逐步方法來創建有效的產品示範
- 知道創造驚豔時刻的五個步驟
- 研究歷史上首次全面分析的產品示範：道格拉斯·恩格爾巴特的「所有示範之母」；史蒂夫·喬布斯的 Macintosh、iPod 和 iPhone；以及更多
- 避免常見錯誤，最大化你作為技術演示者的存在感
- 將你的示範與企業軟體、軟體即服務（SaaS）、行動應用等的銷售流程對齊
- 了解產品示範中的技術趨勢
本書適合的對象：
創業企業家、銷售工程師、高層或銷售代表及其他專業人士
