Google Data Studio Cookbook: Tools to Make Your Data Actionable
暫譯: Google Data Studio 食譜：讓您的數據可行的工具

Kemp, Grant

Google Data Studio Cookbook: Tools to Make Your Data Actionable
  • 出版商: Apress
  • 出版日期: 2020-12-13
  • 售價: $1,120
  • 貴賓價: 9.5 折 $1,064
  • 語言: 英文
  • 頁數: 115
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1484251555
  • ISBN-13: 9781484251553
  • 相關分類: Google Analytics、Google Cloud、大數據 Big-data

    • 立即出貨 (庫存=1)

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商品描述

Create effective and impactful dashboards within your organization and build engaging content by learning to use Google's Data Studio. This book teaches you how to use Data Studio to release your locked up data and turn it into beautiful, actionable, and shareable reports that can be consumed by experts and novices alike.

 

This book takes you through the basics of building your first report, showing you how to deliver your own custom visualizations to influence actions and raise revenue. You will learn to employ Data Studio to centralize the power from Google Analytics, Adwords, and a multitude of other popular data management tools to help users visualize and act on them in a seamless way. By using these tools, teams can collaboratively work on data to build their understanding and turn their data into action.

 

What You Will Learn

 

  • Combine various data sources to create great looking and actionable visualizations
  • Reuse and modify other dashboards that have been created by industry pros
  • Use advanced features like calculated fields, cleaning up data, and data blending to build powerhouse reports

 

 

 

 

Who This Book is For

Users already using or learning Google Analytics, SEO professionals, digital marketers, and other business professionals who want to mine their data into an actionable dashboard.

商品描述(中文翻譯)

建立有效且具影響力的儀表板，並透過學習使用 Google 的 Data Studio 來創建引人入勝的內容。本書教您如何使用 Data Studio 釋放您鎖定的數據，並將其轉化為美觀、可行且可分享的報告，讓專家和新手都能輕鬆使用。

本書將帶您了解建立第一份報告的基本知識，展示如何提供自訂的視覺化效果，以影響行動並提高收入。您將學會如何利用 Data Studio 將 Google Analytics、Adwords 及其他多種流行的數據管理工具的力量集中起來，幫助用戶以無縫的方式進行視覺化和行動。透過使用這些工具，團隊可以協作處理數據，增進理解並將數據轉化為行動。

**您將學到的內容**

- 結合各種數據來源，創建外觀優美且可行的視覺化效果
- 重用和修改業界專業人士創建的其他儀表板
- 使用計算欄位、數據清理和數據混合等進階功能來建立強大的報告

**本書適合誰閱讀**

已經在使用或學習 Google Analytics 的用戶、SEO 專業人士、數位行銷人員以及其他希望將數據挖掘成可行儀表板的商業專業人士。

作者簡介

Grant Kemp is a Data Studio specialist who regularly delivers trainings and speaks at conferences and meetups to share the transformative power that Data Studio can offer. He has helped a wide variety of companies from small retailers, to multinationals to start using Data Studio. He currently works at Photobox where he builds solutions with Google Analytics, Google Tag Manager, Data Studio and a bevy of other tools to help teams generate more revenue through data.
Grant has over 18 years experience in digital, starting out as a developer and working across multiple verticals including e-commerce, publishing, startups and travel. He has deployed data solutions within a bevy of well-known companies such as Dreams, Gap, Photobox, Missguided, Arsenal Football Club, and Virgin, among others.

作者簡介(中文翻譯)

Grant Kemp 是一位 Data Studio 專家，經常舉辦培訓並在會議和聚會上發表演講，分享 Data Studio 所能提供的變革力量。他幫助了各種公司，從小型零售商到跨國企業，開始使用 Data Studio。他目前在 Photobox 工作，利用 Google Analytics、Google Tag Manager、Data Studio 以及其他多種工具構建解決方案，幫助團隊通過數據創造更多收入。

Grant 擁有超過 18 年的數位經驗，最初作為開發人員，並在電子商務、出版、初創企業和旅遊等多個領域工作。他在許多知名公司中部署了數據解決方案，包括 Dreams、Gap、Photobox、Missguided、阿森納足球俱樂部和維珍等。

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