Universal Principles of Design , Revised Updated : 125 Ways to Enhance Usability,Influence Perception,Increase Appeal,Make Better Design Decisions,Teach through Design, 2/e

William Lidwell, Kritina Holden, Jill Butler

Universal Principles of Design , Revised Updated : 125 Ways to Enhance Usability,Influence Perception,Increase Appeal,Make Better Design Decisions,Teach through Design, 2/e

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商品描述

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

 

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20” rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge.

 

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

商品描述(中文翻譯)

不論是市場營銷活動還是博物館展覽、電子遊戲或複雜的控制系統，我們所看到的設計是從各種學科中匯集而來的眾多概念和實踐的結晶。由於沒有人能夠對所有事情都是專家，設計師一直以來都必須努力尋找所需的信息和專業知識，以使設計能夠運作-直到現在。

《設計的通用原則，修訂和更新版》是一本全面的、跨學科的設計百科全書。豐富的插圖和易於導航，它將每個設計概念的清晰解釋與概念在實踐中應用的視覺示例相結合。從「80/20」法則到分塊，從嬰兒面孔偏見到奧卡姆剃刀原則，從自相似性到故事講述，每個主要的設計概念都被定義和說明，讓讀者擴展他們的知識。

這本里程碑式的參考書將成為設計師、工程師、建築師和學生們尋求擴大和改進他們的設計專業知識的標準。

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