Competing with Unicorns: How the World's Best Companies Ship Software and Work Differently

Rasmusson, Jonathan

  • 出版商: Pragmatic Bookshelf
  • 出版日期: 2020-04-21
  • 定價: $1,040
  • 售價: 8.0$832
  • 語言: 英文
  • 頁數: 200
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1680507230
  • ISBN-13: 9781680507232
  • 相關分類: 產品經理
  • 立即出貨 (庫存=1)

商品描述

Today's tech unicorns develop software differently. They've developed a way of working that lets them scale like an enterprise while working like a startup. These techniques can be learned. This book takes you behind the scenes and shows you how companies like Google, Facebook, and Spotify do it. Leverage their insights, so your teams can work better together, ship higher-quality product faster, innovate more quickly, and compete with the unicorns.

Massively successful tech companies, or Unicorns, have discovered how to take the techniques that made them successful as a startup and scale them to the enterprise level. Amazon, Facebook, Google, and Spotify all work like startups, despite having workforces numbering in the tens of thousands. Ex-Spotify engineer and coach, Jonathan Rasmusson, takes you behind the scenes and shows you how to develop software the way the best companies do it.

Learn how to give teams purpose through Missions, empower and trust with Squads, and align large scale efforts through Bets. Create the culture necessary to make it happen.

If you're a tech or product lead and you want to ship product better, this is your playbook on how the world's best do it. If you're an engineer, tester, analyst, or project manager, and you suspect there are better ways you could be working, you are correct. This book will show you how. And if you're a manager, Agile coach, or someone just charged with improving how your company ships software, this book will give you the tools, techniques, and practices of the world's most innovative, delivery-focused companies. Don't just admire the top companies - learn from them.

商品描述(中文翻譯)

現今的科技獨角獸以不同的方式開發軟體。他們發展出一種工作方式,讓他們能像企業一樣擴張,同時又能像初創公司一樣運作。這些技巧是可以學習的。本書將帶您走進幕後,展示像Google、Facebook和Spotify這樣的公司是如何做到的。借鑒他們的見解,讓您的團隊能夠更好地合作,更快地交付高質量的產品,更快地創新,並與這些科技獨角獸競爭。

成功的科技公司,或稱為獨角獸,已經發現了如何將使他們作為初創公司成功的技巧擴展到企業層面。亞馬遜、Facebook、Google和Spotify都像初創公司一樣運作,儘管擁有數以萬計的員工。前Spotify工程師和教練Jonathan Rasmusson帶您走進幕後,向您展示如何以最佳方式開發軟體。

學習如何通過任務賦予團隊目標,通過小組賦予權力和信任,並通過賭注對齊大規模努力。創造必要的文化來實現這一目標。

如果您是科技或產品負責人,並且希望更好地交付產品,這本書將成為您學習世界頂尖公司如何做到的指南。如果您是工程師、測試人員、分析師或專案經理,並且您認為有更好的工作方式,您是正確的。本書將向您展示如何做到。如果您是經理、敏捷教練或負責改善公司軟體交付方式的人,本書將為您提供世界上最具創新性和交付導向的公司的工具、技巧和實踐方法。不要只是欣賞頂尖公司-向他們學習。

作者簡介

Jonathan Rasmusson has helped some of the world's largest, most innovative tech companies ship and deliver software around the world. As an engineer, Jonathan helped integrate Spotify into the Sony Playstation, Facebook Messenger, Google Chromecast, iMessage, as well as BMW, Tesla, and Ford car integrations.

作者簡介(中文翻譯)

Jonathan Rasmusson曾協助世界上一些最大、最具創新的科技公司在全球範圍內發布和交付軟體。作為一名工程師,Jonathan曾協助將Spotify整合到Sony PlayStation、Facebook Messenger、Google Chromecast、iMessage,以及BMW、Tesla和Ford汽車整合中。