Salesforce Sales Cloud - An Implementation Handbook: A practical guide from design to deployment for driving success in sales

Townsend, Kerry

  • 出版商: Packt Publishing
  • 出版日期: 2024-04-30
  • 售價: $1,740
  • 貴賓價: 9.5$1,653
  • 語言: 英文
  • 頁數: 368
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1804619647
  • ISBN-13: 9781804619643
  • 海外代購書籍(需單獨結帳)

商品描述

Design and build Sales Cloud solutions to solve business challenges with this easy-to-follow handbook

Key Features
  • Discover the full range of capabilities offered by Sales Cloud and how to map them to business processes
  • Learn how to plan and deliver all aspects of a successful Sales Cloud implementation
  • Explore advanced concepts to integrate and extend Sales Cloud
  • Purchase of the print or Kindle book includes a free PDF eBook
Book Description

Salesforce Sales Cloud is a system rich in functionality, addressing many sales business challenges such as sales productivity, forecast visibility, and sales enablement. However, unlocking the full value of the system and getting maximum returns pose a challenge, especially if you're new to the technology.

This implementation handbook goes beyond mere configuration to ensure a successful implementation journey. From laying the groundwork for your project to engaging stakeholders with sales-specific business insights, this book equips you with the knowledge you need to plan and execute.

As you progress, you'll learn how to design a robust data model to support the sales and lead generation process, followed by crafting an intuitive user experience to drive productivity. You'll then explore crucial post-building aspects such as testing, training, and releasing functionality. Finally, you'll discover how the solutions' capability can be expanded by adding and integrating other tools to address typical sales use cases.

By the end of this book, you'll have grasped how to leverage Sales Cloud to solve sales challenges and have gained the confidence to design and implement solutions successfully with the help of real-world use cases.

What you will learn
  • Find out how Sales Cloud capabilities solve common sales challenges
  • Determine the best development methodologies
  • Design and build core sales processes, including demand generation and sales productivity
  • Implement best practices for testing and training with accurate data
  • Build a release plan by understanding the types of post-go-live support
  • Explore territory management and model additional processes with Sales Cloud
  • Understand common system integration use cases
  • Harness the power of AppExchange solutions for sales
Who this book is for

This book is for administrators, consultants, and business analysts who want to understand and apply the capabilities of Salesforce Sales Cloud. Whether you're completely new to Sales Cloud or enhancing existing functionalities within your organization, this handbook is your trusted companion. Business stakeholders responsible for or involved in Sales Cloud implementations will also benefit from this book.

Table of Contents
  1. Preparing For Success
  2. Defining the Approach
  3. The Core Sales Process
  4. The Lead Generation Process
  5. Design and Build: Sales User Productivity
  6. Bringing Data into Sales Cloud
  7. Getting Sign-Off
  8. Executing Testing
  9. Executing Training
  10. Deployment Planning
  11. Territory Management
  12. Modeling Additional Processes with Sales Cloud
  13. Common System Integrations
  14. Extending with the AppExchange

商品描述(中文翻譯)

設計並建立Sales Cloud解決業務挑戰的解決方案,這本易於遵循的手冊將引導您完成。主要特點包括:
- 探索Sales Cloud提供的完整功能範圍,以及如何將其映射到業務流程
- 學習如何計劃和交付成功的Sales Cloud實施的所有方面
- 探索整合和擴展Sales Cloud的高級概念
- 購買印刷版或Kindle電子書將包含免費的PDF電子書

書籍描述:
Salesforce Sales Cloud是一個功能豐富的系統,可以應對許多銷售業務挑戰,如銷售生產力、預測可見性和銷售支援。然而,要發揮系統的全部價值並獲得最大回報,尤其是對於新手來說,這是一個挑戰。

這本實施手冊超越了僅僅進行配置,確保成功的實施之旅。從為項目奠定基礎到通過銷售特定的業務見解吸引利益相關者,本書為您提供了計劃和執行所需的知識。

隨著您的進展,您將學習如何設計一個強大的數據模型來支持銷售和潛在客戶生成過程,然後創建一個直觀的用戶體驗來提高生產力。接下來,您將探索關鍵的後建設方面,如測試、培訓和功能釋放。最後,您將發現如何通過添加和整合其他工具來擴展解決方案的能力,以應對典型的銷售使用案例。

通過閱讀本書,您將了解如何利用Sales Cloud解決銷售挑戰,並通過真實案例的幫助,獲得設計和實施解決方案的信心。

您將學到什麼:
- 了解Sales Cloud的功能如何解決常見的銷售挑戰
- 確定最佳的開發方法論
- 設計和建立核心銷售流程,包括需求生成和銷售生產力
- 實施測試和培訓的最佳實踐,並使用準確的數據
- 通過了解後上線支援的類型,建立釋放計劃
- 探索領域管理,並使用Sales Cloud建模其他流程
- 了解常見的系統整合使用案例
- 利用AppExchange解決方案提升銷售能力

本書適合系統管理員、顧問和業務分析師,他們希望了解並應用Salesforce Sales Cloud的能力。無論您是完全新手還是在組織內增強現有功能,本手冊都是您值得信賴的伴侶。負責或參與Sales Cloud實施的業務利益相關者也將從本書中受益。

目錄:
1. 為成功做好準備
2. 定義方法論
3. 核心銷售流程
4. 潛在客戶生成流程
5. 設計和建立:銷售用戶生產力
6. 將數據引入Sales Cloud
7. 獲得簽署
8. 執行測試
9. 執行培訓
10. 部署計劃
11. 領域管理
12. 使用Sales Cloud建模其他流程
13. 常見的系統整合
14. 使用AppExchange擴展