Oracle CX Cloud Suite Deliver a seamless and personalized customer experience with the Oracle CX Suite

Kresimir Juric

  • 出版商: Packt Publishing
  • 出版日期: 2019-03-29
  • 定價: $1,240
  • 售價: 8.0$992
  • 語言: 英文
  • 頁數: 254
  • 裝訂: Paperback
  • ISBN: 1788834933
  • ISBN-13: 9781788834933
  • 相關分類: Oracle
  • 立即出貨 (庫存=1)

商品描述

Key Features

  • Make optimal use of your Oracle CX Cloud Suite to improve business results
  • Achieve improved customer insights through Oracle CX's advanced capabilities
  • Learn how to design a CX solution architecture

Book Description

Oracle CX Cloud offers features and capabilities that help companies excel at sales, customer management, and much more. This book is a detailed guide to implementing cloud solutions and helping administrators of all levels thoroughly understand the platform.

Oracle CX Cloud Suite begins with an introduction to high-level Oracle architecture and examines what CX offers over CRM. You'll explore the different cloud-based tools for marketing, sales, and customer services, among others. The book then delves into deployment by covering basic settings, setting up users, and provisioning. You'll see how to integrate the CX suite to work together to interact with the environment and connect with legacy systems, social connectors, and internet services. The book concludes with a use case demonstrating how the entire Oracle CX Suite is set up, and also covers how to leverage Oracle ICS and Oracle CX Cloud for hybrid deployment.

By end of the book, you will have learned about the working of the Oracle CX Cloud Suite and how to orchestrate user experience across all products seamlessly.

What you will learn

  • Differentiate between Oracle CRM and CX Cloud suites
  • Explore a variety of Oracle CX Cloud tools for marketing and sales
  • Set up users and database connections during deployment
  • Employ Cloud Suite CX tools to aid in planning and analysis
  • Implement hybrid Oracle CX solutions and connect with legacy systems
  • Integrate with social media connectors like Facebook and LinkedIn
  • Leverage Oracle ICS and Oracle CX Suite to improve business results

Who this book is for

This book is for administrators who want to develop and strengthen their Oracle CX Cloud Suite skills in the areas of configuration and system management. Whether you are a new administrator or an experienced professional, this book will enhance your understanding of the new Oracle CX features.

商品描述(中文翻譯)

主要特點


  • 充分利用您的 Oracle CX Cloud Suite 以提升業務成果

  • 透過 Oracle CX 的先進功能獲得更好的客戶洞察

  • 學習如何設計 CX 解決方案架構

書籍描述

Oracle CX Cloud 提供了幫助企業在銷售、客戶管理等方面取得卓越成果的功能和能力。本書是一本詳細的指南,旨在實施雲解決方案,並幫助各級管理員全面了解該平台。

Oracle CX Cloud Suite 首先介紹了高層次的 Oracle 架構,並探討了 CX 在 CRM 方面的優勢。您將探索用於市場營銷、銷售和客戶服務等不同基於雲的工具。然後,本書深入介紹了部署,包括基本設置、用戶設置和供應。您將了解如何將 CX 套件整合在一起,與環境互動並與遺留系統、社交連接器和互聯網服務連接。本書最後通過一個使用案例演示了整個 Oracle CX Suite 的設置,並介紹了如何利用 Oracle ICS 和 Oracle CX Cloud 進行混合部署。

通過閱讀本書,您將了解 Oracle CX Cloud Suite 的運作方式,並能夠無縫地協調所有產品的用戶體驗。

您將學到什麼


  • 區分 Oracle CRM 和 CX Cloud 套件之間的差異

  • 探索各種用於市場營銷和銷售的 Oracle CX Cloud 工具

  • 在部署期間設置用戶和數據庫連接

  • 使用 Cloud Suite CX 工具進行計劃和分析

  • 實施混合 Oracle CX 解決方案並與遺留系統連接

  • 與 Facebook 和 LinkedIn 等社交媒體連接器集成

  • 利用 Oracle ICS 和 Oracle CX Suite 提升業務成果

本書適合對象

本書適合希望在配置和系統管理方面開發和加強 Oracle CX Cloud Suite 技能的管理員。無論您是新手管理員還是經驗豐富的專業人士,本書都將增強您對新的 Oracle CX 功能的理解。

作者簡介

Kresimir Juric has spent many years in different positions and working with many different projects/clients. He has broad competence in designing and deploying various CX/CRM systems, helping customers grow their businesses and achieve their goals.

Kresimir has experience of introducing organizational change as an internal resource and as a consultant in organizations ranging from SOHO/SME to some of the biggest international corporations.

Kresimir has implemented CRM systems and organizational changes in the telecommunications, banking, hospitality, credit information, manufacturing, and pharmaceutical industries with the least possible organizational resistance.

作者簡介(中文翻譯)

Kresimir Juric 在不同職位上工作多年,與許多不同的專案/客戶合作。他在設計和部署各種顧客體驗/客戶關係管理系統方面具有廣泛的能力,幫助客戶發展業務並實現目標。

Kresimir 在引入組織變革方面有豐富的經驗,既作為內部資源,也作為顧問在從SOHO/SME到一些最大的國際公司的組織中工作。

Kresimir 在電信、銀行、酒店、信用信息、製造和製藥行業實施了客戶關係管理系統和組織變革,並盡可能減少組織的抵抗。

目錄大綱

  1. King is dead, long live the king
  2. Overview of products
  3. CX Solution Architecture
  4. Analysis AS-IS, TO-BE
  5. Adopting the strategy, organizational changes
  6. Organizing and conducting implementation project
  7. Scenarios and deployments
  8. Case study Oracle CX cloud – Telco

目錄大綱(中文翻譯)

1. 國王已死,國王萬歲
2. 產品概述
3. CX 解決方案架構
4. AS-IS、TO-BE 分析
5. 採用策略,組織變革
6. 組織和執行實施專案
7. 情境和部署
8. Oracle CX 雲端案例研究 - 電信業