Practical Tools for Youth Entrepreneurs: An Applied Approach for South Africa and Beyond
暫譯: 青年創業者的實用工具：南非及其他地區的應用方法
Van Der Westhuizen, Thea
- 出版商: Palgrave MacMillan
- 出版日期: 2023-11-22
- 售價: $2,110
- 貴賓價: 9.8 折 $2,067
- 語言: 英文
- 頁數: 223
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 3031443616
- ISBN-13: 9783031443619
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行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
This open access book inspires young entrepreneurs to embark on the journey toward the future of work through actionable entrepreneurship, especially focusing on South Africa. Its insights and tools extend beyond borders, suiting the Global South and emerging markets.
Using systemic action learning, the author guides readers in developing both internal and external aspects of youth entrepreneurship.
Part One delves into the internal facets, exploring the interaction of entrepreneurial Heartset, Mindset & Handset that shape entrepreneurial behavior. The terms 'entrepreneurial heartset, ' 'mindset, ' and 'handset' encompass the neurological, thought-related, and behavioral dimensions of entrepreneurship -- the Triple H.The book illustrates external aspects through the SHAPE model (Shifting Hope Activating Potential Entrepreneurship) and YES network (Youth Entrepreneur Support). These models offer an ecosystem strategy for young entrepreneurs.
Part Two equipsaspiring youth entrepreneurs with tools to overcome creativity barriers, generate business ideas, and nurture entrepreneurial traits. The SHAPE Four Quadrant Business Model Canvas and dropshipping for start-ups are among the implementable tools presented.The book introduces original models for youth entrepreneur internal and external domains, offering substantive insights. The SHAPE Lab delivers comprehensive toolkits for youth entrepreneurship development.
商品描述(中文翻譯)
這本開放存取的書籍啟發年輕企業家踏上通往未來工作的旅程，特別專注於南非，並透過可行的創業方式進行探索。其見解和工具超越國界，適合全球南方及新興市場。
作者利用系統性行動學習，引導讀者發展青年創業的內部和外部面向。
第一部分深入探討內部面向，探索塑造創業行為的創業心態（Heartset）、思維模式（Mindset）和行動方式（Handset）之間的互動。術語「創業心態」、「思維模式」和「行動方式」涵蓋了創業的神經學、思考相關和行為維度——即三重H。
本書通過SHAPE模型（Shifting Hope Activating Potential Entrepreneurship）和YES網絡（Youth Entrepreneur Support）來說明外部面向。這些模型為年輕企業家提供了一個生態系統策略。
第二部分為有志的年輕企業家提供克服創意障礙、產生商業想法和培養創業特質的工具。SHAPE四象限商業模式畫布和針對初創企業的直銷模式是其中一些可實施的工具。
本書介紹了針對青年企業家內部和外部領域的原創模型，提供了實質性的見解。SHAPE實驗室提供了全面的工具包，以促進青年創業的發展。
作者簡介
Professor Thea van der Westhuizen (PhD) is an entrepreneur and academic at the University of KwaZulu-Natal, and the founder of SHAPE. Recognized at The Innovative Youth Incubator Awards, she advocates for sustainability and youth empowerment. With a rich history of impactful collaborations, she's a driving force in entrepreneurship.
作者簡介(中文翻譯)
西亞·范德韋斯特海森教授（博士）是夸祖魯-納塔爾大學的企業家和學者，也是SHAPE的創始人。在創新青年孵化器獎中獲得認可，她提倡可持續性和青年賦權。擁有豐富的影響力合作歷史，她是創業領域的推動力。
