Mastering Your Entrepreneurial Journey: From Vision to Venture
暫譯: 掌握你的創業旅程：從願景到創業

創業是一股強大的變革與創新力量；你也可以成為其中的一部分。這本開放存取的書籍是你釋放創業潛力的關鍵，並透過你的行動影響世界。

本書由經驗豐富的創業指導者撰寫，並以嚴謹的學術研究為基礎，帶領你走過創業旅程中的必要步驟。這種理論與實用建議的獨特結合，讓你能夠掌握創業之路。從發展你的想法到驗證它並創造實際影響，作者提供了你成功所需的工具、方法和啟發式技巧。

無論你是剛開始還是希望將創業技能提升到更高的層次，這本書都是你的終極指南。憑藉其實用的可行建議和真實案例，它是任何希望有所作為並在世界上留下印記的人的完美伴侶。那麼，你還在等什麼？今天就開始你的創業旅程吧！

Andreas Kuckertz is a Professor of Entrepreneurship at the University of Hohenheim. Andreas Kuckertz focuses on research and teaching and has never understood why we educate young people at schools and universities to become a cog in the machine and then expect them to magically transform into changemakers and entrepreneurial thinkers who will drive the economy and society forward. His work is dedicated to solving this dilemma, and though he fails often, he continuously fails at a higher level.

Thomas Leicht is a research associate at the University of Hohenheim. As a start-up growth aficionado, he conducts hands-on research on how to create great products and scale new ventures. Fascinated by science and engineering, Thomas Leicht believes that too many brilliant inventions fail to achieve widespread application. To address this predicament, his work focuses on helping entrepreneurs translate technological inventions into scalable products and companies.

Indra da Silva Wagner is an innovation management researcher at the University of Hohenheim, specializing in firms' sustainability efforts. She believes that addressing the depletion of natural resources and overconsumption requires innovation in economic activities. Entrepreneurial vision and action are crucial to promoting sustainable consumption and production patterns.

Maximilian Scheu is an entrepreneurship researcher and facilitator at the University of Hohenheim with significant experience in guiding nascent entrepreneurs through the validation process. He believes that most people conform to an established social routine they never question, making them complain about living a boring life. Living a life that is externally controlled prevents them from recognizing and developing their full potential. Entrepreneurship is a tool to find and do what you are really good at.

Bernd Ebersberger is a Professor of Innovation Management at the University of Hohenheim. Given the grand challenges ahead, Bernd Ebersberger thinks, writes, and speaks about how innovation and entrepreneurship can contribute to a better tomorrow.

安德烈亞斯·庫克茨是霍恩海姆大學的創業學教授。安德烈亞斯·庫克茨專注於研究和教學，並且一直不明白為什麼我們在學校和大學教育年輕人成為機器中的齒輪，然後又期望他們神奇地轉變為能推動經濟和社會前進的變革者和創業思考者。他的工作致力於解決這一困境，儘管他經常失敗，但他不斷在更高的層次上失敗。

托馬斯·萊希特是霍恩海姆大學的研究助理。作為一名初創企業增長愛好者，他進行實踐研究，探討如何創造優秀產品並擴展新企業。對科學和工程充滿熱情的托馬斯·萊希特認為，太多出色的發明未能實現廣泛應用。為了解決這一困境，他的工作專注於幫助企業家將技術發明轉化為可擴展的產品和公司。

印德拉·達·席爾瓦·瓦格納是霍恩海姆大學的創新管理研究員，專注於企業的可持續發展努力。她認為，解決自然資源的枯竭和過度消費需要在經濟活動中進行創新。創業的願景和行動對於促進可持續的消費和生產模式至關重要。

馬克西米連·謝烏是霍恩海姆大學的創業研究員和促進者，擁有指導新興企業家通過驗證過程的豐富經驗。他認為，大多數人遵循一種他們從未質疑的既定社會常規，這使他們抱怨生活無聊。過著外部控制的生活使他們無法認識和發展自己的全部潛力。創業是一種工具，可以幫助人們找到並做自己真正擅長的事情。

伯恩德·艾伯斯貝格是霍恩海姆大學的創新管理教授。面對未來的重大挑戰，伯恩德·艾伯斯貝格思考、撰寫和演講有關創新和創業如何能為更美好的明天做出貢獻。