The Communicating Scientist: A Practical Handbook
暫譯: 溝通科學家：實用手冊

您是研究人員、科學專業人士或學生，想要在學術界及其他領域更清晰有效地溝通嗎？《溝通的科學家》將為您提供幫助！

這本必備指南由三個易於導航的部分組成：

1. **理論框架：** 讓您扎根於一個穩固的基礎，涵蓋從古代修辭學到現代心理學的領域，同時融入市場行銷、社交媒體和新聞學的見解。本部分將幫助您理解有效溝通的「為什麼」。

2. **核心技能與技巧：** 為科學和技術專業人士的溝通活動建立一個核心工具包，並提供實用的建議和提示。

3. **實用食譜手冊：** 獲得專家提供的逐步指導和實用技巧，涵蓋24種特定的溝通情境，從撰寫補助金提案、發展電梯簡報、進行媒體訪談到策劃線上形象等多樣化的主題。

這本手冊不僅僅是另一個學術溝通指南。《溝通的科學家》汲取了專業溝通者的知識、經驗和行業技巧，同時深深根植於科學背景中。它將幫助您進行科學的同儕溝通、向大眾傳播研究成果以及與外部夥伴合作。以對話和親切的風格撰寫，《溝通的科學家》對於各階段的溝通科學家來說都是可接觸且合適的。

Olle Bergman is a Swedish communication trainer, freelance writer, and author with a background in engineering and science. He received his degree in Chemical Engineering from the Faculty of Engineering, Lund University, in 1989. After spending three years in a wet lab context, working as a research assistant in neurochemistry and molecular biology, he entered a communications career. During some intense years in different professional positions, he learned the nuts and bolts of corporate and academic communication, as well as publishing and advertising, in a most practical way. After becoming a freelancer in the late nineties, Olle Bergman has mainly served customers in science, medicine, and tech. Typically, he helps his clients with copywriting and strategic planning, as well as coaching and lecturing on practical communication. Among his customers through the years are organizations like automotive manufacturer Scania, The Swedish Cancer Society as well as a number of universities, e.g. Lund University, KTH Royal Institute of Technology, and Karolinska Institutet. In addition, Olle Bergman is the author of a dozen book titles--mainly history--and language-oriented non-fiction--in Swedish. As a member of the scholarship board of The Swedish Authors' Fund he has been dwelling on the question "How do you recognize a well-written text, and how should we define text quality?" Olle passed away in December 2023.

Sarang Park received her degree in Biochemistry and Cell Biology from Jacobs University Bremen in Bremen, Germany, in 2019. She played a central role in developing academic life for students, such as spearheading the Biochemistry and Cell Biology Society as its President and resuscitating the Jacobs University Bremen Undergraduate Newspaper as the Co-Editor-in-Chief. She has also led numerous projects such as jacobsHack! and TEDxJacobsUniversity. Throughout, she has accumulated eight years of teaching experience aiding numerous students and cultivating a love of learning as a freelancer and a consultant. Simultaneously, she acts as the social media manager of the largest science communication X (formerly Twitter) community, @IAmSciComm with 38K followers. Currently, she is attending medical school at Shanghai Medical College, Fudan University, in Shanghai, China.

Dr. Joanna Bagniewska completed her undergraduate degree at Jacobs University Bremen and Rice University in Houston, and obtained her M.Sc. and doctorate from Oxford University's Wildlife Conservation Research Unit. After a stint at a start-up company, where she trained bees to detect illegal substances, Joanna went on to lecture at Nottingham Trent University, the University of Reading and Brunel University of London. Her academic interests include conservation biology, behavioral ecology and the intersection of technology and zoology. Joanna has worked on a number of species ranging from wombats and wallabies to mole-rats and jackals. She is an accomplished science communicator, having won British Council's FameLab Poland and the Wellcome-funded I'm a Scientist, get me out of here!, given a TEDx talk, and performed at science stand-up comedy events. She spent six years working as a Communications and Public Engagement Officer at Oxford University's Department of Paediatrics, and has been a science communication coach for the British Council. As a freelancer, she regularly writes popular science articles for various media in Polish (including Focus, Gazeta Wyborcza and Tygodnik Powszechny) and English (including TLS and BBC Wildlife), and has collaborated with the Discovery Channel on the How Do They Do It? series. Her first popular science book, The Modern Bestiary, was published in 2022. Joanna works as Co-Director of the Postgraduate Certificate in Ecological Survey Techniques at Oxford University's Department for Continuing Education.

Dr Dorota Paczesniak is a freelance scientific illustrator, educator and an evolutionary biologist. She studied biology and geography at the Jagiellonian University in Kraków, Poland. She completed her PhD at ETH Zürich, Switzerland, focusing her research on asexual reproduction in wild snail populations. She then continued working as a researcher at the Leibniz Institute of Plant Genetics and Crop Plant Research (IPK) in Germany and the University of Saskatchewan in Canada to study evolutionary questions related to reproductive systems in plants. She has worked as a lecturer at ETH Zürich, Switzerland and the University of Oulu, Finland. She is an author of popular science articles and educational materials about evolution, genetics and plant breeding. As an illustrator, Dorota has designed a series of infographics about forest tree breeding for a public information campaign of the Natural Resources Institute Finland (Luke) and the University of Helsinki, illustrated a popular science book, and worked with many academic researchers to develop figures for scientific publications.

Olle Bergman 是一位瑞典的溝通訓練師、自由作家及作家，擁有工程和科學的背景。他於1989年在隆德大學工程學院獲得化學工程學位。在三年於濕實驗室的工作經歷中，他擔任神經化學和分子生物學的研究助理，之後轉入溝通領域。在不同的專業職位中度過的一段密集時期，他以最實際的方式學習了企業和學術溝通、出版和廣告的基本知識。自90年代末成為自由工作者以來，Olle Bergman 主要為科學、醫學和技術領域的客戶提供服務。通常，他幫助客戶進行文案撰寫和戰略規劃，並提供實用溝通的輔導和講座。多年間，他的客戶包括汽車製造商斯堪尼亞（Scania）、瑞典癌症協會以及多所大學，如隆德大學、瑞典皇家理工學院（KTH）和卡羅林斯卡醫學院（Karolinska Institutet）。此外，Olle Bergman 還是十幾本書籍的作者，主要是歷史和語言相關的非小說類作品，均以瑞典語撰寫。作為瑞典作家基金（The Swedish Authors' Fund）獎學金委員會的成員，他一直在思考「如何辨識一篇寫得好的文本，以及我們應該如何定義文本質量？」Olle 於2023年12月去世。

Sarang Park 於2019年在德國不來梅的雅各布大學（Jacobs University Bremen）獲得生物化學和細胞生物學學位。她在發展學生的學術生活中扮演了核心角色，例如擔任生物化學和細胞生物學學會的會長，並復興雅各布大學本科生報紙，擔任共同主編。她還主導了多個項目，如 jacobsHack! 和 TEDxJacobsUniversity。在此期間，她累積了八年的教學經驗，幫助眾多學生並培養他們對學習的熱愛，作為自由工作者和顧問。同時，她擔任最大的科學溝通社群 @IAmSciComm 的社交媒體經理，該社群在 X（前身為 Twitter）上擁有38K的追隨者。目前，她正在中國上海的復旦大學上海醫學院就讀醫學院。

Dr. Joanna Bagniewska 在雅各布大學和美國休士頓的萊斯大學完成本科學位，並在牛津大學的野生動物保護研究單位獲得碩士和博士學位。在一家初創公司工作期間，她訓練蜜蜂檢測非法物質，隨後在諾丁漢特倫特大學、雷丁大學和倫敦布魯內爾大學講授課程。她的學術興趣包括保護生物學、行為生態學以及技術與動物學的交集。Joanna 曾研究多種物種，從袋熊和袋鼠到鼴鼠和豺狼。她是一位出色的科學傳播者，曾獲得英國文化協會的 FameLab 波蘭賽和 Wellcome 基金的 I'm a Scientist, get me out of here!，並發表過 TEDx 演講，還參加過科學脫口秀活動。她在牛津大學兒科系擔任了六年的溝通和公共參與官，並曾是英國文化協會的科學溝通教練。作為自由工作者，她定期為各種媒體撰寫流行科學文章，使用波蘭語（包括 Focus、Gazeta Wyborcza 和 Tygodnik Powszechny）和英語（包括 TLS 和 BBC Wildlife），並與探索頻道合作製作 How Do They Do It? 系列。她的第一本流行科學書籍《現代獸譜》（The Modern Bestiary）於2022年出版。Joanna 現在擔任牛津大學持續教育部生態調查技術研究生證書課程的共同主任。

Dr. Dorota Paczesniak 是一位自由科學插畫家、教育工作者和進化生物學家。她在波蘭克拉科夫的雅蓋隆大學學習生物學和地理學。她在瑞士的 ETH 蘇黎世完成博士學位，研究重點是野生蝸牛族群的無性繁殖。隨後，她在德國的萊布尼茨植物遺傳學與作物植物研究所（IPK）和加拿大薩斯喀徹溫大學繼續擔任研究員，研究與植物繁殖系統相關的進化問題。她曾在瑞士的 ETH 蘇黎世和芬蘭的奧盧大學擔任講師。她是有關進化、遺傳學和植物育種的流行科學文章和教育材料的作者。作為插畫家，Dorota 為芬蘭自然資源研究所（Luke）和赫爾辛基大學的公共信息活動設計了一系列有關森林樹木育種的資訊圖表，並插畫了一本流行科學書籍，還與許多學術研究人員合作，為科學出版物開發圖形。