Media and Metamedia Management (Advances in Intelligent Systems and Computing)
暫譯: 媒體與超媒體管理(智能系統與計算進展)

  • 出版商: Springer
  • 出版日期: 2016-11-24
  • 售價: $8,670
  • 貴賓價: 9.5$8,237
  • 語言: 英文
  • 頁數: 552
  • 裝訂: Paperback
  • ISBN: 3319460668
  • ISBN-13: 9783319460666
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension.

A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña.

Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

商品描述(中文翻譯)

《媒體與超媒體管理》匯集了七位知名專家的貢獻,他們從各自的專業角度出發,提供有關傳播、新聞學、廣告、視聽媒體以及企業、政治和數位傳播的見解,特別關注新技術、互聯網和社交網絡的角色,並從倫理和法律的維度進行探討。

本書由來自西班牙、葡萄牙、英國和厄瓜多爾的31所大學的118位作者共同撰寫,編輯、協調及引言由聖地亞哥德孔波斯特拉大學的Francisco Campos-Freire教授和Xosé López-García教授、維戈大學的José Rúas-Araújo教授,以及拉科魯尼亞大學的Valentín A. Martínez-Fernández教授負責。

讀者還可以欣賞到66篇文章,這些文章被分為多個章節,涵蓋新聞學與網路新聞學、視聽產業與媒體經濟、企業與機構傳播,以及新媒體與超媒體等主題。