Successful Agile Product Development: Secrets to Building the Best Products (Paperback)

• Industries' product development and processes worldwide have embraced a new paradigm in the VUCA era - Agile
  
  Many Taiwanese companies follow the agile trend, yet they discover questioned effectiveness of agile development due to cultural and mindset differences after implementation, resulting in products not recognized by the market. Product Owners often carry the responsibility of the product’s development and successful marketing, implying that Product Owners need expertise in agile development and marketing to create well-received and successful products in the market.
  
  Hence, a classic Product Owner book tailored to the Taiwanese industry, "Successful Agile Product Development - The Secret to Building a Best Selling Product," was born. This book could become the Wikipedia of Product Owners, guiding individuals toward a clear path when they find themselves directionless in their role.
  
  Features of this book:
  1. Three hundred full-color pages with one-hundred-fifty illustrations and fifty classic corporate case studies.
  2. The first classic Product Owner book in Taiwan that integrates agile mindset with marketing techniques.
  3. The book features insights from over twenty Product Owners across ten major industries, whose experiences are consolidated into comprehensive, principle-based articles that analyze pain points and provide solutions.
  4. The Product Owner Toolbox includes a complete demonstration of techniques and tools and SOP instructions.
  5. An in-depth analysis of the entire process from product development to market launch, accompanied by explanatory case studies, resulting in a visually engaging experience that fosters holistic understanding.
  6. The book design is user-context-oriented, catering to novices and experienced professionals across various roles.
  • Those involved in product planning and editing can focus on conducting planning and product design to capture the target customers' hearts effectively.
  • For project managers and Product Owners adopting agile, learn the essence of three pillars, three accountabilities, three artifacts, five values, and five events to eliminate development bottlenecks.
  • For engineers or technical personnel collaborating with Product Owners, understanding different leadership styles and collaboration approaches enables tailored solutions.
  • Advertising and marketing professionals who want to understand how to create buzz when promoting products can refer to the chapter on community management.
  • If you want to become a successful Product Owner, you must attend the Product Owner skills and mindset section.

產業的產品開發和流程在VUCA時代已經接受了一個新的範式 - 敏捷開發。

許多台灣公司追隨敏捷的趨勢，但在實施後發現由於文化和心態差異，敏捷開發的效果受到質疑，導致產品在市場上無法被認可。產品負責人通常承擔產品的開發和成功營銷的責任，這意味著產品負責人需要在敏捷開發和營銷方面具備專業知識，以在市場上創造受歡迎和成功的產品。

因此，一本針對台灣產業量身定制的經典產品負責人書籍《成功的敏捷產品開發-打造暢銷產品的秘訣》應運而生。這本書可以成為產品負責人的百科全書，引導個人在角色中感到迷茫時找到明確的道路。

本書的特點包括：
1. 三百頁全彩色印刷，包含一百五十幅插圖和五十個經典企業案例研究。
2. 這是台灣第一本將敏捷心態與營銷技巧相結合的經典產品負責人書籍。
3. 本書匯集了來自十個主要行業的二十多位產品負責人的見解，將他們的經驗整合成基於原則的綜合文章，分析痛點並提供解決方案。
4. 產品負責人工具箱包括完整的技術和工具演示以及標準作業程序指南。
5. 從產品開發到市場推出的整個過程進行深入分析，並附有解釋性案例研究，以實現全面的理解。
6. 本書的設計以用戶為中心，適用於各種角色的初學者和經驗豐富的專業人士。
- 參與產品規劃和編輯的人可以專注於進行規劃和產品設計，以有效地吸引目標客戶的注意力。
- 對於採用敏捷方法的項目經理和產品負責人，了解三個支柱、三個責任、三個文檔、五個價值和五個事件的精髓，以消除開發瓶頸。
- 對於與產品負責人合作的工程師或技術人員，了解不同的領導風格和合作方法可以提供量身定制的解決方案。
- 希望了解如何在推廣產品時創造話題的廣告和營銷專業人士可以參考關於社群管理的章節。
- 如果你想成為一個成功的產品負責人，你必須參加產品負責人的技能和心態部分。

• Dr. Roger Chou has over a decade of experience promoting agile in Taiwan. He is the first Scrum Ambassador in Taiwan and the third individual in Taiwan to obtain the Certified Scrum Professional® (CSP®). He also obtains Certified Large-Scale Scrum Practitioner® (CLP®) certifications. He was honored with the Agile Europe Award in 2015, recognizing his contributions to the agile community. In recent years, he leads a group of agile community volunteers in translating several classic books, including Mike Cohn's User Stories Applied, Roman Pichler's Agile Product Management with Scrum: Creating Products that Customers Love, Lyssa Adkins' Coaching Agile Teams: A Companion for ScrumMasters, Agile Coaches, and Project Managers in Transition, and Esther Derby and Diana Larsen’s collaborative book Agile Retrospectives.

Dr. Roger Chou在台灣推廣敏捷開發已有十多年的經驗。他是台灣第一位Scrum大使，也是台灣第三位獲得Certified Scrum Professional® (CSP®)認證的個人。他還獲得了Certified Large-Scale Scrum Practitioner® (CLP®)認證。他在2015年獲得了Agile Europe Award的榮譽，以表彰他對敏捷社群的貢獻。近年來，他帶領一群敏捷社群的志願者翻譯了幾本經典書籍，包括Mike Cohn的《User Stories Applied》、Roman Pichler的《Agile Product Management with Scrum: Creating Products that Customers Love》、Lyssa Adkins的《Coaching Agile Teams: A Companion for ScrumMasters, Agile Coaches, and Project Managers in Transition》以及Esther Derby和Diana Larsen合著的《Agile Retrospectives》。

• Chapter 1
  The Road to Becoming a Successful Product Owner
  The Product Owners’ Roles
  Unique Way of Mindset
  Transforming Personality Traits into Practical Competencies and Capacities
  Ways to Enhance the Abilities and Expertise of a Product Owner
  The Mindset of a Product Owner
  Hierarchy of Product Owner
  Chapter 2
  How to Develop Products that Can Generate a Trend?
  Designing Impactful Products With The Vision of a Product Owner
  Identifying the Highlighted Features of a Product
  Essential Tools and Techniques
  Chapter 3
  Reverse Product Design from a Marketing Perspective
  Making Something Out of Nothing, but it Can Hit Customer Pain Points
  Low-Cost and Highly-Efficient Word-Of-Mouth (WOM) Marketing
  The Charm of Mystery Marketing
  Chapter 4
  Build a Successful Product With a Product Backlog
  How to Develop a Good Product
  A Good Product Development Process
  Essential Tools and Techniques
  Chapter 5
  Strategic Goals for Multiple Releases
  Why Improve a Product?
  How to Make These Things Happen?
  Creating Values and Benefits
  Chapter 6
  Collaborating With Multiple Stakeholders in Scrum
  Mastering Scrum 33355 and Collaborating With the Stakeholders
  What is The Leadership Style of a Good Product Owner?
  How Can a Product Owner Collaborate With The Stakeholders?
  Tools and Techniques Required for Collaboration
  Chapter 7
  Social Media Management
  The Power of Social Media Marketing
  Leveraging the Power of Niche Customers
  Product Owner, Products, and Customers Create a Win-Win-Win Situation.
  Chapter 8
  Agile Toolkit for The Product Owner
  Foundational Engineering
  Clarifying Requirements
  Ordering
  Cross-Functionality
  Tools and Skills for Scrum Execution
  Appendix A
  How to Integrate Strategic Management with Objectives and Key Results (OKRs) and Agile?

第一章
成為成功的產品負責人之路
產品負責人的角色
獨特的思維方式
將個性特質轉化為實際能力和能力的方法
提升產品負責人的能力和專業知識的途徑
產品負責人的思維方式
產品負責人的層次結構

第二章
如何開發能夠引發趨勢的產品？
以產品負責人的願景設計有影響力的產品
識別產品的亮點功能
必要的工具和技術

第三章
從市場營銷的角度逆向產品設計
從無中創造出有價值的產品，並擊中客戶的痛點
低成本高效的口碑營銷
神秘營銷的魅力

第四章
通過產品待辦清單建立成功的產品
如何開發一個好的產品
良好的產品開發流程
必要的工具和技術

第五章
多個版本的戰略目標
為什麼要改進產品？
如何實現這些目標？
創造價值和利益

第六章
與Scrum中的多個利益相關者合作
精通Scrum 33355並與利益相關者合作
優秀產品負責人的領導風格是什麼？
產品負責人如何與利益相關者合作？
合作所需的工具和技術

第七章
社交媒體管理
社交媒體營銷的力量
利用利基客戶的力量
產品負責人、產品和客戶創造三贏局面

第八章
產品負責人的敏捷工具包
基礎工程
澄清需求
排序
跨功能性
Scrum執行所需的工具和技能

附錄A
如何將戰略管理與目標和關鍵結果（OKRs）以及敏捷相結合？