Industrial Organization: Markets and Strategies, 2/e (Paperback)

Thoroughly revised according to classroom feedback, Industrial Organization: Markets and Strategies offers an up-to-date and rigorous presentation of modern industrial organization that blends theory with real-world applications and derives implications for firm strategy and competition policy. This comprehensive textbook acquaints readers with the most important models for understanding strategies chosen by firms with market power and shows how such firms adapt to different market environments. The second edition includes new and revised formal models and case studies. Formal models are presented in detail, and analyses are summarized in 'lessons' which highlight the main insights. Theories are complemented by numerous real-world cases that engage students and lead them to connect theories to real situations. Chapters include review questions, exercises, and suggestions for further reading to enhance the learning experience, and an accompanying website offers additional student exercises, as well as teaching slides.

●Numerous real-world cases - drawn largely from industries that students consider most important (such as consumer goods and the digital economy) - are integrated into the main text and demonstrate how theories relate to real situations

●Formal models are carefully developed and presented in detail, and assume no background knowledge

●Within-chapter 'lessons' summarize and highlight the main insights of analyses for students

●Familiarizes students with the most important models for understanding the strategies chosen by firms with market power

Paul Belleflamme, Université Catholique de Louvain, Belgium
Paul Belleflamme is Professor of Economics at the Université Catholique de Louvain, Belgium. He regularly publishes articles in leading economics journals on various topics related to industrial organization, with a special focus on innovation in the digital economy (which is also the main topic of his blog, www.IPdigIT.eu).

Martin Peitz, Universität Mannheim, Germany
Martin Peitz is Professor of Economics at the University of Mannheim, Germany, a director of the Mannheim Centre for Competition and Regulation (MaCCI), Germany, and an academic director of the Centre on Regulation in Europe (CERRE), Belgium. He has widely published in leading economics journals and, with Paul de Bijl, is author of the book Regulation and Entry into Telecommunications Markets (Cambridge University Press, 2003). His research focuses on theoretical industrial organization.

Part I. Getting Started:
1. What is 'Markets and Strategies'?
2. Firms, consumers and the market
Part II. Market Power:
3. Static imperfect competition
4. Dynamic aspects of imperfect competition
Part III. Sources of Market Power:
5. Product differentiation
6. Advertising and related market strategies
7. Consumer inertia
Part IV. Pricing Strategies and Market Segmentation:
8. Group pricing and personalized pricing
9. Menu pricing
10. Intertemporal price discrimination
11. Bundling
Part V. Product Quality and Information:
12. Asymmetric information, price and advertising signals
13. Marketing tools for experience goods
Part VI. Theory of Competition Policy:
14. Cartels and tacit collusion
15. Horizontal mergers
16. Strategic incumbents and entry
17. Vertically related markets
Part VII. R&D and Intellectual Property:
18. Innovation and R&D
19. Intellectual property
Part VIII. Networks, Standards and Systems:
20. Markets with network goods
21. Strategies for network goods
Part IX. Market Intermediation:
22. Markets with intermediated goods
23. Information and reputation in intermediated product markets
Appendix A. Game theory
Appendix B. Competition policy
Solutions to end-of-chapter exercises