The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3/e (Paperback)

Lon Safko

The Social Media Bible: Tactics, Tools, and Strategies for Business Success, 3/e (Paperback)

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商品描述

The go-to guide to social media skills, now in an updated and revised Third Edition

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

  • Updates and changes to Google's search engine algorithms
  • More information on plug-ins, widgets, apps, and integration
  • Updates on Twitter and Yammer and new information on Google+
  • The latest in mobile marketing

Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.

商品描述(中文翻譯)

「社交媒體技能的首選指南，現已更新修訂的第三版」

《社交媒體聖經》是一本全面的社交媒體資源，超過700頁，將教導企業、小型企業和非營利營銷人員使用社交媒體以高效率地傳達強大的訊息，以達到他們所期望的受眾。這本新修訂的第三版涵蓋了對iPad、應用程式、Foursquare和其他地理定位網絡的技術更新。新的案例研究和公司概況提供了成功實施這些策略的企業的實際範例，並使用了最新的社交媒體營銷工具。


  • Google搜索引擎算法的更新和變更

  • 有關插件、小工具、應用程式和整合的更多資訊

  • Twitter和Yammer的更新以及有關Google+的新資訊

  • 最新的移動營銷資訊

掌握最新的社交媒體工具，以最有效的方式傳遞強大的訊息，請使用《社交媒體聖經》。

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