Content Marketing Strategies(Paperback)

Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide.

Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that.

• Analyze customer data to better understand your target audience's journey
• Leverage social platforms, such as Facebook and Twitter, to develop channel promotions
• Create and curate intelligent, engaging content that leads to action
• Build upon your previous success with closed-loop analysis

Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

將以上文字翻譯成繁體中文如下：

「推動您的內容行銷活動邁向成功」
博客和社交平台現在非常流行，尤其是對於希望通過內容行銷在目標受眾中建立影響力的策略家們。《內容行銷策略指南》解釋了如何利用內容行銷在競爭激烈的市場中獲得優勢。這本及時的書籍向您介紹了五個C循環：公司焦點、客戶體驗、內容創建、渠道推廣和封閉迴路分析。五個C循環推動了有針對性的內容行銷策略的制定和記錄，讓您能夠自信地進行內容行銷活動。通過幫助您確定公司的焦點、通過數據了解客戶的體驗、在社交平台上開展渠道推廣、創建可行的線上內容以及使用封閉迴路分析來建立在先前成功基礎上的策略，這本書將成為您的內容行銷指南。
內容行銷包括通過博客文章、社交媒體平台等在線上創建和策劃內容。其目標是通過創建為客戶帶來價值並鼓勵他們與您的品牌互動的內容，來獲得和保留客戶。這本易於理解的指南將幫助您實現這一目標。
- 分析客戶數據以更好地了解目標受眾的旅程
- 利用Facebook和Twitter等社交平台來開展渠道推廣
- 創建和策劃智能、引人入勝的內容，以引導行動
- 通過封閉迴路分析在先前成功的基礎上進一步發展
無論您是在大型企業工作，還是小型企業的一員，或者是獨立的思想領袖或教育工作者，《內容行銷策略指南》都告訴您如何通過有針對性的內容行銷策略獲得關鍵的競爭優勢。