The Hardware Startup: Building Your Product, Business, and Brand (Paperback)

Renee DiResta, Brady Forrest, Ryan Vinyard

  • 出版商: O'Reilly
  • 出版日期: 2015-07-21
  • 定價: $1,398
  • 售價: 9.0$1,258
  • 語言: 英文
  • 頁數: 326
  • 裝訂: Paperback
  • ISBN: 1449371035
  • ISBN-13: 9781449371036
  • 相關分類: 產品經理行銷/網路行銷 Marketing
  • 立即出貨 (庫存 < 3)

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商品描述

Thanks to the decreasing cost of prototyping, it's more feasible for professional makers and first-time entrepreneurs to launch a hardware startup. But exactly how do you go about it? This book provides the roadmap and best practices you need for turning a product idea into a full-fledged business.

Written by three experts from the field, The Hardware Startup takes you from idea validation to launch, complete with practical strategies for funding, market research, branding, prototyping, manufacturing, and distribution. Two dozen case studies of real-world startups illustrate possible successes and failures at every stage of the process.

  • Validate your idea by learning the needs of potential users
  • Develop branding, marketing, and sales strategies early on
  • Form relationships with the right investment partners
  • Prototype early and often to ensure you're on the right path
  • Understand processes and pitfalls of manufacturing at scale
  • Jumpstart your business with the help of an accelerator
  • Learn strategies for pricing, marketing, and distribution
  • Be aware of the legal issues your new company may face

商品描述(中文翻譯)

由於原型製作成本的降低,專業製造商和初次創業者更容易推出硬體初創公司。但是,你該如何開始呢?這本書提供了你所需的路線圖和最佳實踐,幫助你將產品點子轉化為一個完整的企業。

《The Hardware Startup》由三位業界專家撰寫,從點子驗證到推出全程指導,包括資金籌措、市場研究、品牌建立、原型製作、製造和分銷等實用策略。二十多個真實初創公司的案例研究展示了整個過程中可能的成功和失敗。

以下是書中提到的一些重點:

- 通過了解潛在用戶的需求來驗證你的點子
- 在早期階段就制定品牌、市場營銷和銷售策略
- 與合適的投資夥伴建立關係
- 頻繁進行原型製作,確保你走在正確的道路上
- 了解大規模製造的過程和陷阱
- 借助加速器來推動你的業務
- 學習定價、市場營銷和分銷策略
- 瞭解你的新公司可能面臨的法律問題

這本書還提供了一個實用的指南,幫助你在硬體初創領域取得成功。