Escaping the Build Trap: How Effective Product Management Creates Real Value

Melissa Perri

商品描述

To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small.

In five parts, this book explores:

  • Why organizations ship features rather than cultivate the value those features represent
  • How to set up a product organization that scales
  • How product strategy connects a company’s vision and economic outcomes back to the product activities
  • How to identify and pursue the right opportunities for producing value through an iterative product framework
  • How to build a culture focused on successful outcomes over outputs

商品描述(中文翻譯)

為了在今天的市場中保持競爭力,組織需要採用以客戶為中心的文化實踐,專注於結果而非產出。那些只追求產出的公司往往會陷入「建造陷阱」,只為了按照時間表推出功能,而忽略了客戶的需求。

在這本書中,Melissa Perri 解釋了如何為優秀的產品管理打下基礎,幫助公司解決真正的客戶問題並實現業務目標。通過了解如何在公司結構中進行溝通和協作,您可以創建一個既有利於業務又有利於客戶的產品文化。您將學習到可以應用於任何組織的產品管理原則,不論組織大小。

這本書分為五個部分,探討了以下內容:

- 為什麼組織只關注功能而不注重這些功能所代表的價值
- 如何建立一個可擴展的產品組織
- 產品策略如何將公司的願景和經濟成果與產品活動相連接
- 如何通過迭代的產品框架識別和追求產生價值的正確機會
- 如何建立一個以成功結果為重點的文化,而非產出。