Fighting Churn with Data: The Science and Strategy of Customer Retention
Gold, Carl S.
- 出版商: Manning
- 出版日期: 2020-12-22
- 定價: $1,820
- 售價: 9.5 折 $1,729
- 貴賓價: 9.0 折 $1,638
- 語言: 英文
- 頁數: 504
- 裝訂: Quality Paper - also called trade paper
- ISBN: 161729652X
- ISBN-13: 9781617296529
This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.
The beating heart of any product or service business is returning clients. Don't let your hard-won customers vanish, taking their money with them. In Fighting Churn with Data you'll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.
Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.
Carl Gold is the Chief Data Scientist at Zuora, Inc, a comprehensive subscription management platform and newly public Silicon Valley "unicorn". Zuora is widely recognized in a leader in all things pertaining to subscription and recurring revenue, with 1,000 customers across a range of industries worldwide. Carl joined Zuora in 2015 and created the predictive analytics system for Zuora's subscriber analysis product, Zuora Insights.